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What’s wrong with this picture?
This story originally published on
Posted Aug 12, 2013
Tajh Boyd is endorsing Bud Light and a local gas station and he probably doesn’t even know it.
What appears to be Boyd’s likeness is on an ice chest in front of the Kangaroo Express on College Avenue in Clemson. And, according to one loyal Twitter follower, there’s another one not too far from there.
The stripes on the helmet and pants, ACC marking on the helmet, Oakley visor inside that specific facemask, Nike swoosh on the jersey, sleeve and wristband on left arm and wristband on the right bare striking resemblance to Boyd’s prior game day attire.
Then, there’s the skin color of the player. And the player is throwing a football with the right hand.
Just put the promotion’s slightly doctored image next to the one of Boyd from this picture with
The ice chest at the Kangaroo Express on College Avenue.
Granted, Boyd’s name isn’t on the ice chest, you can’t tell if that is actually a No. 10 and there is no Clemson logo or insignia on the player. And we do have to assume that the player is a male, not a female.
Do we have all of our bases covered?
Is it now safe to assume that is supposed to be Boyd?
That’s the first thought that came to mind as it probably has for everyone else who’s seen the ice chest and has watched Boyd play football at Clemson.
Boyd, who’s entering his fifth and final season as a college athlete, won’t see a dime of the money that Bud Light and Kangaroo Express will generate because of the promotion. No offense to the thirst quenching beer that’s less filling and to the service station that’s supplied me with a Bud Light six-pack, but let’s be real here.
This ain’t right.
At its fundamental core, college football is in dire need of change. It certainly helps that momentum for it continues to grow, but when companies market like this, it’s hard to take sides with the folks who think major college athletes are getting enough by receiving a free education.
Boyd is at Clemson to play football. He just happens to get an education along the way. The same can be said about just about every other former five-star prospect that is playing at a school in the ACC, SEC, Big 10, Big 12, Pac 12 and whatever they’re calling the Big East these days.
He was recruited to Clemson to play on a football scholarship. In return for his services on the field, he gets a free education. Thirty years ago, before college football money reached the ridiculous level it’s at right now, that was good enough.
The guy’s played a major part in generating millions of dollars, countless hours of promotion and helped reinvigorate a football program that went through quite dry spell before he took over as the starting quarterback.
Now, thanks to a couple of loopholes, Bud Light and Kangaroo Express are capitalizing on that, too.
They could have at least placed a more up-to-date picture on the ice chest.
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