Prior Planning

For the past year, The University of Alabama and Bruno Event Team have been working to prepare for an influx of additional fans to the on football game days to the campus, and an new web site dedicated as the central point of information on traffic, parking, quad activities and RV information, was unveiled Friday at the UA football complex.

The site, www.uagameday.com, was set up to contain comprehensive information about new parking areas, road closures, information about game day shuttles and to obtain feedback from fans. With the expansion of seating capacity to 92,138 and renovation of Bryant-Denny Stadium's north end zone, there will changes to traffic flows and parking areas.

Some notable changes include the blocking of University Boulevard from Hackberry to 12th Avenue three hours prior to kickoff, and the addition of parking for 1,500-2,000 cars (with attendants and shuttle service for $10) along University at Bryce Drive. There will also be another public parking deck open to the public.

"We felt that we needed to look at every option possible in regards to parking to make game day as enjoyable for everyone who comes," Alabama Director of Athletics Mal Moore said. "The stadium is completely sold out."

"There's nothing fundamentally wrong with game day currently," Bruno Event Team President Gene Hallman said. "We've been hired to manage the anticipated growth. We have more and more people who are coming to experience the atmosphere and not necessarily going into the stadium."

"The university is out in front of a situation that could become complex," he said.

Hallman said there would be more restrooms on the quad, and cell phone service will be boosted in that area. The group is also analyzing the feasibility of adding more power sources and television satellite hook-ups.

The Bruno Event Team conducted all types of research, including a focus group with BamaMag.com subscribers, to get as much input as possible from fans. Hallman encouraged feedback on the game day experience to the new web site.

"This will be an evolutionary process," he said. "It will take time over the course of the season and beyond to make improvements. I anticipate some tweaks and improvements every week. We'll be meeting and debriefing with the University of Alabama after every game on Monday and Tuesday."


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