Bama Sports Will Be on Sirius in 2007

The University of Alabama is not a part of a deal announced Tuesday between the Southeastern Conference and XM Satellite radio, billed in a press release as a five-year broadcast agreement making XM "the official satellite radio provider of the SEC."

Alabama has been broadcasting sporting events on Sirius Satellite Radio, XM's competitor, and will continue to do so through the 2007 football season, according to Crimson Tide Sports Marketing General Manager Michael Alford.

Alabama's contract with Sirius expires after this football season, and CTSM is in talks with both providers about a future deal.

There is a merger pending between the two satellite radio providers, but it must clear Federal Communication Commission hurdles that could take up to a year, and could be rejected if the merger is deemed to be in violation of anti-trust laws.

Southeastern Conference schools, and their media rights-holders, are able to negotiate their radio broadcasting rights on an individual school basis and independently from the league office.

XM will have live broadcasts of the Arkansas, Georgia, Kentucky, Mississippi State, Ole Miss and Tennessee football, basketball, and other sports starting in fall 2007. South Carolina will join XM in fall 2008, followed by Florida in fall 2009.

For each of these schools, XM plans to air every regular-season football game, the vast majority of basketball games, and other sports, plus comprehensive coverage of the SEC football and basketball championships.

In addition to live play-by-play, XM will carry the SEC Football Championship, the SEC Men's Basketball Tournament, the SEC Women's Basketball Championship and other SEC sports. XM will also produce programs throughout the week covering the SEC.


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