Sun Devils unveil new uniforms

For a few months now the Sun Devil nation had one simple sentence ingrained in their minds: "It's Time" along with the date of April 12th. The greatly anticipated day finally arrived marking a new university wide brand and identity program introducing among other changes black as part of the color palette as well as a new pitchfork.

Arizona State teamed with NIKE to create a color palette that not only includes black, but also two different shades of gold, to go along with the maroon and white that were already part of the current palette.

The presentation took place at the Memorial Union building in front of 500 people, mostly media and athletes and was broadcasted to all four campuses as well to a nationwide audience on .

"It's time for change," said Vice Presidents of Athletics Lisa Love. "It's time to write a new chapter."

Speaking of writing, the new font on the uniforms has changed too. It is called Sun Devil Bold and will be consistent all across ASU sports. The tips of each letter curl up paying homage to school mascot Sparky.

"All teams will be represented wearing this letter type," Love remarked. No more script. No more block. No more disparity. Everything will be in Sun Devil bold."

The pitchfork is now the main indentifying device for athletics. It will replace Sparky on the football helmets as well as on the pants/trunks worn across the various sports. The new pitchfork is edgier, mainly gold color with maroon trim which part of it resembles a flame. The handle of the pitchfork is shorter than before. The pitchfork Sparky will carry from here on out is solid copper with a modern look.

"Not only do those (pitchfork) prongs on that fork stand for past, present and future," Love explained, "they also represent the three core tenants of Sun Devil athletics; commitment to scholarship, commitment to integrity, and the commitment to win.

"It's a pitchfork with an attitude. It's time to really fear the fork."

Arizona State basketball coach Herb Sendek expressed his approval of the new look.

"What a great day for Arizona State University and Sun Devil Athletics," Sendek said. "The presentation of Arizona State University just got significantly better. It's going to be a very sharp clean, presentation that I think will catch the eye not only of recruits but everybody who sees Arizona State.

"I think NIKE did a remarkable job. You couldn't imagine a better presentation. There was a lot of anticipation, buzz leading up to today. As people poured out of the auditorium there was even more excitement. I don't think anyone who watched that showcase was anything other than elated."

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