For Morrison, who has only recorded 19 catches in two seasons with Arizona, those expectations are not a concern and he is only focused on what he can control.
"I just go out and play," Morrison said. "I don't try to worry about what other people say. I just try to play to the best of my ability. I just try to do what I can do."
In fall camp, the 6-foot, 190-pound wide receiver has been working to put himself in position to make an impact on the 2011 team.
"Camp went pretty good," Morrison said. "Everybody was tired and worn out, but we tried not to let is affect us. We just wanted to keep pushing until the season starts.
"I was working on my footwork and getting my hands better and just trying to do everything my coach tells me basically. I would say I made improvements in my catching ability."
In a wide receiving core as talented as the one UA has in 2011, Morrison believes the group will be effective as a whole due to each individual's talent.
"The wide receivers will be awesome," Morrison said. "Our first string wide receivers from Juron Criner to David Douglas to the second string, everyone can play. Our second string could be a whole different team.
"I bring speed and agility to the group. Everybody has something; David Douglas has the ups, Juron has the best hands, David Roberts has the best blocking skills. Everybody has something different to bring to the table."
On the strength of the receivers, Morrison sees the sky as the limit for the rest of the offense.
"We can be as great as we want to be," Morrison said. "As long as we push ourselves and do what we can do. Our offensive line is coming together much better than from the start with their blocking. Once the season gets here, we'll be one of the top teams."
As far as his own goals, as well as the team's goals for the 2011 season, the Royce City (Tex.) High School redshirt sophomore is keeping it simple.
"I just want to get the most receiving yards I can," Morrison said. "As far as team goals, W's all the way, no losses."