Nelson Chenault - USA Today Sports

Missouri at Arkansas State on ESPN3 produced near "TV" like viewership

Viewership for Mizzou at AState encouraging

The online option for viewing is growing in acceptance but still lags far behind traditional cable and satellite.

Less than half of homes have a television or device connected to a television capable of streaming video that is used to stream at any point during a month. The number of homes that can access ESPN simply entering the channel number on the remote, flipping channels or using program guide is more than double the number that have Netflix.

Given the smaller number of people who have the technology to access streaming vs traditional television and the smaller number of people who take advantage of the technology they have, the ability to reach viewers by streaming is a concern.

Viewers are less likely to just stumble upon a game as they do with the established channels and choose to watch.

The Atlanta Journal-Constitution recently posted online viewing numbers for the Sun Belt. The report showed that Missouri at Arkansas State, available only on ESPN3 drew 139,960 unique viewers.

To put those numbers in perspective, the same day that the Red Wolves and Tigers played San Jose State and Air Force drew 128,000 viewers on ESPNU, Purdue and Indiana State had 101,000 viewers on ESPNEWS and Eastern Illinois at Northwestern pulled in 59,000 viewers on ESPNEWS.

While far behind the day’s most watched game (Oregon vs. Michigan State with nearly 7.9 million viewers) the numbers for Mizzou-AState show the potential for streaming.

SEC Network, Big Ten Network, Pac-12 Network, CBS Sports, American Sports Network, and the various Fox networks other than Fox, FS1, and FS2 are not reported in national ratings. Those networks are generally assumed to draw lower ratings given the selection of games available and smaller reach of the networks.

Based on the reported networks there are other games on traditional television last year that had average ratings below the audience online for AState and Mizzou.

Tulane - SMU 56,000 ESPNEWS

Tulsa-Cincinnati 61,000 ESPNEWS

Tulsa - ECU 62,000 ESPNEWS

Tulsa-SMU 63,000 ESPNEWS

UCF-Tulsa 67,000 ESPNEWS

SDSU-SJSU 71,000 ESPNU

Tulane - UCF 73,000 ESPNEWS

SMU - Memphis 77,000 ESPNEWS

UMass - Buffalo 81,000 ESPNU

ULM - Texas State 84,000 ESPNU

ECU-SMU 86,000 ESPNEWS

SMU-USF 86,000 ESPNEWS

Tulane-Temple 90,000 ESPNU

UCF-Cincinnati 101,000 ESPNEWS

Ball State - Ohio 101,000 ESPNU

Central Michigan - Kent State 106,000 ESPNU

Texas State - Ga Southern 107,000 ESPNU

UConn-UCF 111,000 ESPNEWS

LaTech - Rice 113,000 FS1

USF-UConn 121,000 ESPNU

UConn - Tulane 130,000 ESPNEWS