The 72-year-old coach has a set of 16 goals that he throws around almost daily. The fifth: Be Tough.
Running back John Hubert was clear that it's been in focus this week in Cotton Bowl preparations. The sophomore running back from Waco, Texas said Snyder brought it up before a practice at Cowboys Stadium.
"He showed us an article where Arkansas players said they didn't think we were tough enough," Hubert said. "He told us that every time he goes on the field he wants to have the toughest team."
It's doubtful there are any Arkansas players questioning K-State's toughness. Certainly, that's the area that has impressed the Razorbacks the most when they have watched video. Arkansas coaches have raved about the tough nature of all aspects of the Wildcats, especially quarterback Collin Klein.
K-State assistant coach Dana Dimel, co-offensive coordinator, handles the running backs and tight ends. He mentioned toughness several times when he described Klein and Hubert.
"Those guys are two of the toughest guys on our team," Dimel said. "I look for that in my guys (at running back). When didn't know who was going to be our guy at the start of the season, but even back in camp I wondered if it might be Hubert because of the way he stuck his nose in there even for an undersized guy."
Undersized is about the right description for the 5-7,185-pound running back.
"I think both of us are very tough," Hubert said of the K-State bell cows. "We will take hits. We've taken the hits this season. Very tough."
Dimel said there are few days that go by in his meeting room that toughness is not discussed. He said that's trickle down from the head coach.
"Always, we always bring it up," he said. "That generally starts the day.
"I think it is a characteristic of the head coach. I think everything starts in that area with the offseason. We test their mettle then with our workouts. That goes on through the summer. That's going to help you make it when we get to our practices because they are hard.
"If you are going to play at K-State, you are going to take pride in being tough and as coaches we try to instill that in them."
There is some pride in that the Wildcats won 10 games mostly in an underdog role.
"We have been underdogs all year," Dimel said. "The team has grown with that role. I think that filters down from the quarterback. He's the leader as far as toughness and Hubert has it, too. It's shown up through our team.
"If we do fall behind, we have the mental toughness to stay within ourselves and keep fighting and playing our scheme and techniques. We've got tough kids."
K-State wide receiver Chris Harper said it's special to have a quarterback with special toughness.
"To have that guy leading you, it helps everyone," Harper said. "You see his toughness every day. He's bleeding through both elbows every day in practice. No quarterback takes the hits he takes.
"Really, when you think about it, it might be a lot for a quarterback to take 30 sacks during a season. He's going to get 30 carries in some games. He's going to get gang tackled on some of those."
Dimel laughed about that.
"We didn't plan it that way," Dimel said. "It just kinda worked out that way. Really, there were some games that we went in thinking, 'We have to take some of the load off of Collin.' He was getting beat up and not really able to practice for about three or four weeks."
One of those games was an overtime hitting marathon against Texas A&M.
"Yeah, before that game, Collin came over to me in warmups and said, 'Coach, I'm not sure my legs can hold up long today,' " Dimel said. "And all we did was give it to him 35 times. Once he got going, he just kept doing what we needed to win the game."
Dimel doesn't question whether or not Arkansas will be tough.
"I know the characteristics of their head coach," Dimel said. "I have studied Bobby Petrino for a long time. I had coached against John L. Smith and knew their style.
"I've taken some things they do in their offense, especially in the running game. I know they believe in physical running and toughness. That's what they are going to preach, too.
"I was interested to take some of the Arkansas offensive tape and look at it the last two weeks to see some things they are doing because you know it's going to be good and maybe you want to use some of it sometime. It's really good.
"I know everyone thinks passing game when you mention Bobby Petrino's name, but the things they do in the running game are really very good.
"But as far as the passing game, it evolved from Dennis Erickson and Mike Price and it goes back to the 1980s. That's the evolution of it. It's a great blend of physical running and great passing. That's a misconception that it's all passing. There will be physical running, too.
"I think in that way, he has the same characteristics of Coach Snyder. It's going to be two teams with the same style and same type of toughness."
Dimel was thankful for the long layoff before the bowl so he could study plenty of Arkansas tape. And plenty of Ohio State tape. With Paul Haynes coming from the OSU staff to take over as defensive coordinator, it meant extra tape study.
"I think we'd be foolish not to really expand what we studied in preparation for this game," Dimel said. "You don't know how much is going to be different from what they did in the season, but you better look at it.
"They did some nice things in the season. I think they had a good scheme, but what they did at Ohio State was a little different and we have to be ready for some of both."
Dimel got a good enough look of the offensive weapons in that Arkansas tape to know the Wildcats better stick to their plan of milking the clock.
"We've been able to expand our offensive package and throw it a little better," he said. "But that might not be the best thing to do in this game. You want to concentrate on limiting our turnovers and keeping the other team off the field. That's what we did all year. You want to keep those athletes off the field.
"It's really the same formula that LSU and Alabama used all year. They didn't make many turnovers. They didn't take risks. We didn't take a lot of risks with Collin. I think he might be a better passer than some think, but that's not what we asked from him."
No, the mission was to play tough. Klein and the Wildcats did that just fine.