Arkansas Unveils New Logos

University of Arkansas Head Football Coach Houston Nutt and UA Head Basketball Coach Nolan Richardson were among those gathered to help unveil a new line of Razorback logos and word marks at a press conference Wednesday at the Broyles Athletic Center.

The new collection includes an enhancement of the classic Running Razorback Hog, a shield mark featuring the classic Running Razorback Hog, word marks featuring a variety of UA identifications and a multi-dimensional logo featuring a new Hog with a word mark.
 
According to UA Assistant Athletic Director for Marketing and Licensing Matt Shanklin, the primary objective of the process was to further enhance the identity of the Razorback program by utilizing the traditional Running Razorback as well as introducing new logos and marks that feature the appearance of increased depth and action.
 
Today's formal introduction of the new marks is the culmination of a process that has taken more than a year and a half. Project coordinators solicited input from administrators, staff, coaches, student-athletes, UA students, business leaders and fans from all over the state. Phoenix Design Works of New York City coordinated the production of the new designs under the supervision of Creative Director Jamie Skiles and his staff. Phoenix Design Works, Inc. has facilitated similar work for Major League Baseball, the National Football League, NASCAR, the National Basketball Association and ESPN.
 
Collegiate Licensing Company also played an instrumental role in the process with primary support coming from Joe Hutchinson and Jennifer Koshlap.

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