Arkansas led at the half by 21-16, and expanded that lead to 32-24 at the 11:49 mark of the second half when Olu Famutimi drove to the basket. The Hogs had a chance to expand that lead when Famutimi was fouled on the next possession.
That's when it turned sour for the Razorbacks. Famutimi missed both foul shots and then went cold from the field. They missed their next eight shots with two turnovers as the Rebels went on a 16-0 run for a 40-32 lead at 4:01 left.
The Rebels then did the Hogs a favor by going to a fullcourt man-to-man press and that let Ronnie Brewer loose for a layup, his first basket of the game, to end the drought with 3:50 left. That cut the deficit to 40-34.
Mike Jones made the Hogs' second trey of the game to close the deficit to 44-37 with 1:40 to play.
At that point, the Hogs used their final timeout and began to foul in hopes of catching up with treys. Jones made two more as the Hogs cut it to 49-45 with 40 seconds left.
However, Jones missed his next trey and Reed canned both of his free throws with 31 seconds left for a 52-45 Ole Miss lead. The Hogs missed three shots on the following possession.
Arkansas finished the regular season with a 12-15 record, including 4-12 in the SEC. That's the same league record for the second year in a row. They will be the sixth and final seed in the SEC tournament next week in Atlanta. They await afternoon contests to know their foe, but will play at 2:30 p.m. Thursday against the SEC East's third-place team.
In the first half, the Hogs led almost all the way. They were up by 13-10 when Justin Reed canned back-to-back threes for a 16-13 Ole Miss lead.
Jonathon "Pookie" Modica scored five points in less than two minutes to put the Hogs back on top, 20-16. The Hogs led 21-116 at half despite scoring just one field goal over the final 12 minutres of the first half. The lone basket was a trey by Modica.
Modica scored 9 points in the first half, but did not score after intermission. He fouled out in the final minute. Mike Jones also had 9 points for the Hogs. The Hogs did not have anyone in double figures.
Reed led the Rebels with 19 points and 8 rebounds. Aaron Harper, in foul trouble throughout, added 11 points and 6 rebounds.
"We did a good job defensively, especially in the first half," Stan Heath said. "We were not able to get in an offensive groove. Our defense got the lead for us.
"When Ole Miss got that run, we just continued to struggle. We didn't handle that very well. It was a tough game. It was hardfought defensively.
"In the end it was Justin Reed imposing his will on the game and us on both ends."
Heath said the Hogs isolated Modica inside in the first half, but the Rebels adjusted to that in the second half.
"They kept a close eye on Modica in the second half," Heath said. "Our game plan was to try to attack the basket and get it inside, but we didn't finish and we didn't get to the line enough in the second half.
"Ronnie Brewer just had a tough time getting anything going. He's been on the road before, but he doesn't seem to be the same player away from home. We have to get him to understand the baskets are the same away from home and for him to play more aggressively."
Ole Miss 55, Arkansas 45 (Final)
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