After trailing 44-26 at the break, Arkansas turned to its pressure defense to get back in the game. Brandon Dean scored on a layup following a steal to start the period and Jannero Pargo followed with a three-pointer. Matt Jones, who made his first start of the season and played a season-high 14 minutes, scored four of his seven points over the next minute to pull the Razorbacks within 46-35 with 18:15 remaining.
Pargo, who had a team-high 19 points on seven of 14 shooting, hit another three and Dionisio Gomez made a layup to get UA within 46-40.
Reed, who had 13 points and eight rebounds, scored seven points in a 48-second span to put Ole Miss back in control at 53-40 with 12:48 remaining.
Arkansas got within nine once, 65-56, on two free throws by J.J. Sullinger, but the Rebels won the game at the free throw line where they were 28 of 34. Ole Miss shot almost as many free throws as shots from the field (39). The Rebels made 21 shots, including eight of 14 in the second half (.571), to finish with a percentage of .538.
Arkansas shot 47.3 percent for the game, made five more shots than Ole Miss, had a 29-28 rebounding edge and forced 17 turnovers while losing the ball 14 times, but the Hogs could not overcome Ole Miss' advantage at the line.
Sullinger finished with 16 points, a team-high five rebounds and three assists before fouling out. He had 14 points and all five boards in the second period. Dean had 14 points.
Aaron Harper had 16 points for Ole Miss in the first half and finished with 26 while David Sanders added 14 and Jason Harrison 11.
Arkansas travels to Tennessee on Wednesday for a 7 p.m. game which will be televised by Jefferson-Pilot Sports.