It's official: Arkansas has kicked off its McFadden For Heisman campaign.
The school launched its first major Heisman Trophy campaign for a player on Thursday with several promotions intended to get McFadden's name out more nationally.
"Darren has earned his way onto the national stage, and I think that does more than any hype will do," Arkansas assistant athletic director Kevin Trainor said. "What we're trying to do is get the information to the voters.
"He's put himself in position to be a serious contender for not only the Heisman Trophy, but for other major national awards and we're going to do everything we can to help him win it."
Arkansas' official athletic Web site, Hogwired.com, has been updated to include a "D-Mac Fits The Mold" Heisman Trophy link. It contains everything from McFadden's biography and his statistics this season to a 2 1/2-minute highlight video of some of the sophomore's plays this season.
The link was sent to nearly 1,000 national media members, many of whom vote on the Heisman Trophy.
"We want everybody to get a look at what Darren has done, what he means to our team," Trainor said.
In addition, around 1,000 postcards featuring a photograph of one of McFadden's runs against Tennessee -- in which the Little Rock native appears to be doing the famous Heisman pose -- will be sent out today.
McFadden is the Southeastern Conference's leading rusher with 1,219 yards and 12 touchdowns. He's also caught eight passes for 115 yards and another touchdown. And as proof of the sophomore's versatility, he has thrown for touchdowns on his only two passes this season.
Over the last two weeks, McFadden has emerged as a legitimate Heisman candidate by rushing for 400 yards and four touchdowns, as well as throwing for a 12-yard touchdown pass, in wins over South Carolina and No. 22 Tennessee. Both games were televised on national TV.
"Well, he's earned it," Arkansas coach Houston Nutt said of the national attention McFadden has gotten. "His teammates have helped put him in this position, (and) he's played well."
Arkansas Launches McFadden For Heisman Campai
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