Arkansas Launches McFadden Web Site

Last season, the University of Arkansas waited until November to kick of running back Darren McFadden's Heisman Trophy campaign. It won't take so long this year.

Arkansas officials on Monday launched a new Web site — — with the hope that it will create more exposure for this year's Heisman front-runner.

Coincidentally, Monday was McFadden's 20th birthday.

"It's a great honor for the university to have that much faith in me to go out there and put up a Web site and help me get out there for the Heisman campaign," McFadden said.

The junior doesn't believe the early Heisman campaign will put any unwanted pressure on him entering the season.

"It's not a problem for me because I feel like any pressure that's put on me I can handle it because no one can put more pressure on me than I put on myself," McFadden said.

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