His survived by his wife Rose, five children, five grandchildren and one great grandchild. Visitation will be held from 5-7 Friday night at Leak Memory Funeral Home in Montgomery. A memorial service will be held at First United Methodist Church in Montgomery Saturday morning at 11 with a grave side service to follow at Greenwood Cemetary.
Fyffe had been the lead announcer for Tiger football and men's basketball since 1981. He was the announcer for 15 bowl games in football and NCAA Basketball Tournament appearances in 1984, 1985, 1986, 1987, 1988, 1999, 2000, and 2003.
Born in Paintsville, Ky., Fyffe's signature "TOUCHDOWN AUBURN!" made him one of the most recognizable voices in Southeastern Conference football. Fyffe is a graduate of the University of Kentucky. Fyffe worked full-time in Montgomery at WACV-AM and had been a fixture in Montgomery radio for 25 years.
He was most famous for his calls of Auburn football and basketball games. Among is most recognizable calls are "Bye Bye Bo" when Bo Jackson scored a long touchdown against Georgia Tech in 1985, "Tillman, Tillman, Tillman" for Lawyer Tillman's catch to beat Georgia Tech in 1987, "he caught it at the two and he dived in" for Frank Sanders' catch against Alabama in 1993 that brought Auburn out of a deep hole on the way to a perfect season. The list goes on and on for Fyffe, who has a style all his own and a deep love for Auburn sports.
One person deeply associated with Fyffe since 1990 is Stan White. The starting quarterback for Auburn for four seasons, including Auburn's magical undefeated run in 1993, White got to be very familiar with Fyffe. That relationship blossomed even further when White joined the Auburn Network broadcast team in 2001 as the color analyst on football broadcasts. White said Thursday that Fyffe is going to be missed greatly by the entire Auburn family.
"The "Touchdown Auburn' that he made so famous, he was the Voice of the Auburn Tigers," White said. "Even when I was in high school he was in his seventh or eighth year there. Hearing him, especially seeing the old video tapes that were made by the network and that undefeated season, it was incredible. He made the game so exciting for Auburn people and for everyone around. We were very lucky to have him for the years that he was there. It's a sad day at Auburn."
Donations can be made to the American Diabetes Association in the name of Jim Fyffe.