Fyffe became an Auburn institution after holding the job for the past 22 years after taking over the play by play role from Paul Ellen, who was the play by play man in 1979 and 1980. Prior to that Gary Sanders called the Auburn games.
Bramblett was already a full-time employee of the network as director of broadcast services. In that role he has served as a host of Tiger Talk, the Thursday night radio call-in show, as well as the Auburn Basketball Review and Auburn Football Preview television shows. As a member of the radio network for football games, he handled pre-game and post-game interviews with Coach Tommy Tuberville.
Bramblett also coordinates the network's broadcast affiliate relations and oversees its satellite audio distribution division. He will continue his duties as a baseball announcer.
"I'm looking forward to this opportunity and appreciate the confidence that Mike Hubbard and David Housel have shown in me," Bramblett said. "Like Jim always said, this is a dream job. I've always hoped to have a chance to follow in his footsteps. It will obviously be a difficult year for all of us involved with the Auburn Network because Jim was the consummate professional and terrific human being. I hope to do him proud with my performance on the air."
Mike Hubbard, president of the Auburn Network, said, "Selecting a successor to Jim Fyffe is not an easy task, but I am confident Rod Bramblett is the right person to step into this role. First and foremost, he is a quality person as well as an outstanding broadcaster. Although he obviously has some big shoes to fill, I am certain that Auburn people will appreciate his incredible talent, his loyalty to Auburn University and value his years of service to the Auburn Network."
Joining Bramblett on radio broadcast will be the same lineup with Stan White serving as color analyst for a fifth season and Quentin Riggins in his 11th year as the sideline reporter. Former play by play man during the Doug Barfield era, Ellen, will continue to be the studio host for football and basketball broadcasts, a role he has held since 1990. Phil Snow is expected to continue this season as host of the Auburn Football Review television show even though he has retired from his regular broadcasting job with WSFA television in Montgomery.