Under Armour Going to Work On AU Deal

News on Auburn's deal with Under Armour is featured.

Auburn, Ala.--Auburn head football coach Tommy Tuberville will be in Dallas, Tex., this weekend to film a commercial for Auburn's new uniform and apparel sponsor.

In December the university negotiated a five-year, $10.6 million deal with Under Armour Performance Apparel to outfit the university's athletic teams in uniforms, football and baseball cleats plus other apparel accessories starting with the 2006 football season.

"The commercial we are shooting will be aired during the coverage of the NFL Draft," says Tuberville, who notes that his football players are excited about the new sponsorship because they like the trendy Under Armour gear. "The commercial will be shot in the Dallas Cowboys' Stadium," he adds.

Under Armour officials are currently in Auburn and have been showing coaching staffs the different styles of uniforms, warmups and accessories available for AU teams to use starting next season.

Auburn's deal with Under Armour calls for cash payments to the university of $3.7 million over the next five years and more money is expected to come to the university's general scholarship fund and athletic department through royalty fees on sales of AU licensed apparel through Under Armour, which has pledged to aggressively market Auburn University gear.

Auburn, the University of Maryland and the Texas Tech football teams have apparel deals with Under Armour.

AU officials also negotiated with Russell Athletic, the current apparel provider, which is based in Atlanta and has been the long-time AU supplier. However, athletic director Jay Jacobs noted that the new deal with Under Armour was too good to bypass. AU officials say the new deal is five times more lucrative to the university than any previous apparel/marketing deal.


Inside The AU Tigers Top Stories