Auburn Extends Contract With ISP

Auburn, Ala.--The Auburn Athletics Department and ISP Sports have agreed to terms which will continue ISP's affiliation as Auburn's multi-media rights holder for nine years following the end of the current agreement in 2007.

The new terms will include revenue to the Auburn Athletics Department of an average of more than $5.7 million annually, more than double of the previous contract of nearly $2.4 million per year.

"We're very pleased about our contract extension with ISP Sports and feel this is a win-win for both Auburn and ISP in terms of value and benefit," Auburn Athletic Director Jay Jacobs said. "Auburn has long prided itself on protecting the game day experience and Auburn traditions for our fans. With this agreement, we will more than double our revenue while maintaining our high standards."

As the exclusive producer and marketer of Auburn sports programming, ISP Sports coordinates and distributes football, men's and women's basketball and baseball radio broadcasts, a weekly coaches call-in show, Tiger Talk, and weekly television shows for football and men's basketball.

"We've always been pleased with ISP Sports' ability to deliver a high-quality product," Jacobs said. "Our radio and television broadcasts along with our several game-day publications are some of the very best in the country. We look forward to continuing our relationship with ISP in the years to come."

Auburn's official game day publications are also published by ISP Sports. Auburn Football Illustrated has been voted "Best in the Nation" six times by the College Sports Information Directors of America.

ISP is also in charge of the official athletics department website,, as well as pay-per-view television production and Auburn video products. ISP is heavily involved in a wide range of marketing, promotional and licensing activities.

"We are delighted to continue our association with Auburn, and build on the long and rich heritage of the partnership between the Auburn Network and the university athletic department," said ISP President Ben Sutton. "We have great confidence in Jay Jacobs' vision and leadership, and we are confident about the long-term future of Tiger athletics."

Founded in 1992 in Winston-Salem, NC, ISP is America's leader in the collegiate sports marketing arena and is nationally recognized for its quality performance, professional workmanship and unrivaled service.

As the country's largest and fastest growing multi-media rights holder, ISP Sports serves as an active partner with 34 of America's leading universities, including five in the Southeastern Conference (Auburn, Alabama, Georgia, South Carolina, and Vanderbilt).

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