And in recruiting, familiarity matters, too. Kanayo Obi-Rapu played his way onto high-major radars last weekend following a superlative showing at the Phenom Hoop Challenge, and in all likelihood he'd have increased his number of scholarship offers from Wofford, Mercer and Longwood.
But playing the always-uncertain waiting game wasn't in the cards for Obi-Rapu, who announced a commitment to the Lancers.
"They were there with me since day one, they went out of their way consistently to see me play and talk and communicate with me," Obi-Rapu told Scout.com. "They showed me love and really got to know me."
Longwood doesn't draw a lot of mention from recruits we cover on the national site, but suffice it to say Obi-Rapu will bring a loftier reputation with him to Farmville, Va., than typically would be the case. A big-time scorer with strength and oozing confidence, Obi-Rapu projects as a multi-year starter for Jayson Gee's program.
Familiarity and affection for the coaching staff weren't the only factors to play into his decision.
"It's a place I would love to go to school even if I didn't play basketball," Obi-Rapu said.