"It's the two H's," Irving said Tuesday at LeBron James Skills Academy. The phrase is a nod to his father who passed it on to him and he's adopted it.
One of the nation's best guards lives by the phrase. This summer, he's doing more camps than he's done in the past and yes, he's hungry and humble to prove his worth.
"It's definitely a transition from AAU," Irving said of the camp scene. "Everybody is good here and they're trying to make it. It just brings the competition level up even more."
Ranked No. 7 in the recent Scout.com Top 100, Irving has the pedigree of a big time high school (St. Patrick in Jersey) and the makeup of a guy that is hungry to get better.
"This month its about growing as a leader on and off the floor," Irving said. "I have get my strength and be a complete player. I don't want to look back in August with any regrets."
Entering July, Irving has a long list. "In my mind, 10-11 schools," he said. Duke, Kentucky, Virginia, Seton Hall, Marquette, Indiana, Connecticut and Texas A&M were mentioned when we pressed him. Florida, Notre Dame, Maryland and Georgia Tech have also been linked with him in the past.
Irving has unique relationships with staffs at A&M and Kentucky. His godfather is former DePaul great and current UK assistant Rod Strickland. Irving's father played at Boston and his roommate was Aggies associate head coach Scott Spinelli.
"When I talk to them its never about schools," Irving said. "When they talk to me I don't expect to hear about school stuff."
As one of the impact guards in the class, Irving is going to draw big crowds this month. However, he's not ready to commit to any of the schools for anything as elementary as a visit. After July, he'll try and hack up the list to five and set his visits.
There is one school, however, that has made it abundantly clear he's their guy and they will wait on him. "Indiana. Indiana's the primary one. I believe (they're all in)."