Boise State-VT Game Highest Rated in 16 Years

ESPN knew when they signed on to telecast the Boise State-Virginia Tech game that it would be a ratings bonanza. They likely didn't know at the time it would tie for the network's highest-rated college football game in 16 years.

Boise State 's game with Virginia Tech Monday night set an ESPN record as the network's most-viewed college football game in households.  The matchup between the two top ten powers was the second most-viewed college football game among total viewers and is the highest rating for a college football game in 16 years.

The Labor Day telecast averaged 7,252,000 households and was watched by 9,888,000 people.  Only the 2009 USC-Ohio State game, which averaged 10,586,000 viewers, attracted a bigger audience.  The Bronco-Hokie thriller averaged a 7.3 rating to tie the USC-Ohio State game in that category.  Those two games are behind the 1994 contest between Florida State and Miami of Florida that pulled in a 7.7 rating.

  • The telecast was the #1 program of the day across all networks -- cable and broadcast -- among households, total viewers, and all key male and people demographics. In addition, ESPN was the No. 1 network of the night among households, total viewers, and all key male and people demographics.
  • The matchup is the third most-viewed ad-supported cable telecast across all networks in 2010 among households behind ESPN's Monday Night Football ( Minnesota at Chicago ) and the NFL Pro Bowl coverage. It is also the fifth most-viewed ad-supported cable telecast in 2010 among total viewers.
  • The game stands as ESPN's most-viewed and highest-rated non-Saturday college football telecast since at least 1990 (when ESPN began tracking audiences).
  • The telecast was the most-viewed and highest-rated college football game of the five-day opening weekend schedule across all networks (cable or broadcast).


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