The Labor Day telecast averaged
7,252,000 households and was watched by 9,888,000 people.
Only the 2009
- The telecast was the #1 program of the day across all networks --
cable and broadcast -- among households, total viewers, and all key male and
people demographics. In addition, ESPN was the No. 1 network of the night
among households, total viewers, and all key male and people demographics.
- The matchup is the third most-viewed ad-supported cable telecast
across all networks in 2010 among households behind ESPN's Monday
Night Football (
- The game stands as ESPN's most-viewed and highest-rated non-Saturday
college football telecast since at least 1990 (when ESPN began tracking
- The telecast was the most-viewed and highest-rated college football
game of the five-day opening weekend schedule across all networks (cable or