The California Department of Intercollegiate Athletics and Marshawn Lynch's BeastMode Apparel, LLC., announced on Tuesday the launch of a new co-branded merchandise collection. All products have been officially licensed through the Collegiate Licensing Company, Cal’s exclusive licensing agency, which also issued the license for former kicker Jordan Kay's Rally Flip Cap.
http://www.scout.com/college/california/story/1703838-beast-mode-returns... “The Cal brand represents a uniqueness, creativity, and freedom to be who you are that aligns with BeastMode,” Lynch said in a statement. “Cal is and always will be a special place to me – the best of the best – and I’m glad I could work with them to bring this collection to the fans and help support my foundation."
The co-branded collection will be available for sale at the Cal student store, as well as at California Memorial Stadium, to coincide with the Bears' home opener against Texas this Saturday, as well as at www.beastmodeonline.com, and at BeastMode stores in Oakland.
The Cal/BeastMode Collection will include T-shirts (shown off by Lynch during his sojourn in Australia), fleece, headwear, and various gift items featuring popular Cal logos paired with the fashion-forward BeastMode brand.
Lynch is a personal hero for Cal running back Vic Enwere, who he practiced with during the trip to Australia, and who greeted him last week, when Lynch dropped by Bears practice.
http://www.scout.com/college/california/story/1690319-marshawn-lynch-fro... "It was amazing," Enwere said this week, as he prepares to face the flagship school of his home state. "He brings a lot of energy to the table, and he's a guy you can learn a lot from. Having him around, these past few weeks, has helped my game a lot. He's helped me a lot."
Cal, according to a release, will be donating all royalties from the sale of Cal/BeastMode merchandise to support Lynch's Fam 1st Family Foundation, an organization founded by Lynch and NFL quarterback Joshua Johnson to improve the lives of children by mentoring them on the importance of education, literacy and self-esteem.
The foundation's Oakland-based center provide an array of workshops for vulnerable communities to promote literacy, athletic training, after school tutoring, art programs, vocational training, a media center, and much more. All children, teens, and young adults are welcome and all programs are free of charge. Bridging athleticism with academia is the framework for Fam 1st while serving at-risk youth across diverse populations.
“Marshawn Lynch is an iconic member of the Cal family, and he has been a great supporter of Cal Athletics and the University,” said Dan Perkins, Cal’s trademark licensing director. “We are excited to partner with BeastMode to create this exclusive collection for our fans. We’re proud to help support Fam 1st Family Foundation with its educational mission, which is a mission so closely aligned with our own.”
Lynch will also be receiving a bobblehead in his image before the Nov. 5 game against Washington. Only 10,000 are available.