Following the dismissal of California head football coach Sonny Dykes, three sources close to the situation indicated that one of the main reasons said that one of the main reasons for Dykes's firing was declining donation and ticket sale numbers.
A California Public Records Act request has gleaned the following figures, to illustrate how precipitous a drop that was.
http://www.scout.com/college/california/story/1735771-task-force-holds-d... From Dec. 21, 2015 to Jan. 16, 2016, the season ticket renewal period immediately following the Bears' win in the Armed Forces Bowl, Cal took in $1,419,622 in season ticket renewals. For the same period in 2017. season ticket sales opened on Dec. 12, and BearTerritory requested data through Jan. 7, the day before Dykes was officially fired. That period (like the 2016 period, 26 days in duration), saw Cal take in $948,194 in season ticket renewal sales, $471,428 less than over the same period the year prior, a drop of 33.2%.
Over the second half of the 2015 and 2016 fiscal years, donation numbers also fell.
From July 1, 2015, through Jan. 1, 2016, Cal football took in, according to the Office of Public Records, $12,650,247 in financial gifts, not including any pledges made during the associated time frame. The same end date was used for the donations as for the ticket sales because donations can often be turned in when people renew their season tickets.
For the period of July 1, 2016 through Jan. 7, 2017, the day before Dykes was fired, donations to football totaled $9,652,982, a drop of 23.7% ($2,997,265).
According to the Athletic Department's financial records filed with the NCAA, in the 2014 fiscal year, which includes Dykes's first season, football took in $10,340,902 in total ticket sales. In FY2015, that dropped to $7,308,111. In FY2016, that fell even further to $6,337,720.
The overall drop in ticket sales, and the drop in donations, were, the three sources said, indications to the Athletic Department leadership that the program, under Dykes, would soon be in downward spiral. Football's financial woes would have a deleterious effect on the rest of the department, which, thanks to University accounting practices, starts every year already in a hole, thanks to the $18 million California Memorial Stadium debt service accounted as part of the Athletic Department's operational budget.