Football Ticket Sales on the Rise

"Cal football tickets are selling well," said Matt Terwilliger, Cal's Assistant AD/Business & Revenue Development (aka football marketing), "We're maybe 5-6% ahead of last years sales at this point."

Last year the Bears sold 40,262 season tickets; Terwilliger estimates that the Bears will sell about 43,000 season tickets this year. That number includes about 7,800 student seats that Cal counts as "sold out" as they will eventually be.

"The raw numbers can be a bit misleading," he explained, "particularly because of the changes we made in the way the gold zone seats are being sold this year."

"Last year, family plan seats were sold in 5-seat blocks - the assumption we made was that two adults and three youth would be the typical group that would use those seats. This year we separated sales of adult seats from youth seats so now we're seeing an actual sales pattern of 2 adults to 1.6 youth."

So if the same number of family groups were to purchase tickets this year, Cal would "lose" some sales that were counted in last year's number, which in turn means that any gains this year will have to be on top of making up for that paper loss.

Terwilliger said that the gold and blue zones encompass about 8,500 seats each, and that about 80% of last year's gold zone sales were 5-seat family blocks. This enables a rough estimate that about 1,500 season ticket sales will have to occur this year to stay even with last year's numbers (assuming everything else stayed the same).

He also noted that the schedule on which tickets are offered can complicate comparisons of sales from one year to the next. A different start date can appear to put sales in a year ahead of or behind a prior year - though not in reality.

With these factors taken into account Terwilliger is at this point pleased with ticket sales, and as we spoke he was looking forward to the surge of sales when single game tickets went on sale on July 15th (today, online) and 16th (Monday, by telephone).

He also confirmed that 7,500 tickets had been allocated to Tennessee fans - and quickly sold out - and that those fans would sit in the traditional opponent's area in the southeast corner of the bowl. He commented that if Tennessee fans were to purchase tickets from Cal or elsewhere they would be scattered throughout the stadium."

Given the national interest in the Cal-Tennessee intersectional game, and the tendency of Tennessee fans to travel well, Cal fans who have not already purchased season tickets would be well advised to get their Tennessee game tickets immediately.


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Last year the Bears sold 40,262 season tickets; Terwilliger estimates that the Bears will sell about 43,000 season tickets this year. That number includes about 7,800 student seats that Cal counts as \"sold out\" as they will eventually be.

\"The raw numbers can be a bit misleading,\" he explained, \"particularly because of the changes we made in the way the gold zone seats are being sold this year.\"

\"Last year, family plan seats were sold in 5-seat blocks - the assumption we made was that two adults and three youth would be the typical group that would use those seats. This year we separated sales of adult seats from youth seats so now we're seeing an actual sales pattern of 2 adults to 1.6 youth.\"

So if the same number of family groups were to purchase tickets this year, Cal would \"lose\" some sales that were counted in last year's number, which in turn means that any gains this year will have to be on top of making up for that paper loss.

Terwilliger said that the gold and blue zones encompass about 8,500 seats each, and that about 80% of last year's gold zone sales were 5-seat family blocks. This enables a rough estimate that about 1,500 season ticket sales will have to occur this year to stay even with last year's numbers (assuming everything else stayed the same).

He also noted that the schedule on which tickets are offered can complicate comparisons of sales from one year to the next. A different start date can appear to put sales in a year ahead of or behind a prior year - though not in reality.

With these factors taken into account Terwilliger is at this point pleased with ticket sales, and as we spoke he was looking forward to the surge of sales when single game tickets went on sale on July 15th (today, online) and 16th (Monday, by telephone).

He also confirmed that 7,500 tickets had been allocated to Tennessee fans - and quickly sold out - and that those fans would sit in the traditional opponent's area in the southeast corner of the bowl. He commented that if Tennessee fans were to purchase tickets from Cal or elsewhere they would be scattered throughout the stadium.\"

Given the national interest in the Cal-Tennessee intersectional game, and the tendency of Tennessee fans to travel well, Cal fans who have not already purchased season tickets would be well advised to get their Tennessee game tickets immediately.


©Copyright 2007, BearInsider.com and Scout.com. All rights reserved.

If you haven't done so already, subscribe to The Bear Insider so you can participate in this active online Cal community and get access to the members-only content from the nation-wide Scout.com network.

Bear Insider staff writers visit the Insider discussion board regularly, and are available to discuss questions you may have about this article and Cal Athletics.

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