Two Minute Drill With Mike Thomas

After the press conference in which Mike Thomas revealed his CATAPULT plan, Bearcat Insider got the chance to ask some football related questions in a quick interview. Fitting the football theme, we're calling it our "Two Minute Drill."

As part of a comprehensive marketing plan to improve Bearcat football attendance, Mike Thomas and his staff have reclassified some seats in Nippert Stadium. Sections 211-215 in the Herschede-Shank Pavilion have been named the "Cat's Lair," and season tickets are selling for only $105 each. This equates to $15 a game for a quality seat. Mike Thomas was asked about this college football bargain and the strategy behind it. "We want to make sure our pricing is fair, but at the same time that our tickets have value. I think sometimes things are given away, and people don't view it as something of value so they don't attach much importance to it. We want to do things that make sense, but the end goal is to put more people in the seats. We also want to market the entire game day experience, the scheduling, the winning tradition and all that. When fans do come here, we want them to return on a regular basis."

Bearcat Insider also talked to Mike Waddell about the "game day experience." Mike got increasingly excited as he spoke about his vision for college football Saturdays at Cincinnati. Without giving away any secrets, Mr. Waddell wants to utilize as many entertainment options as possible, including the new scoreboard, and make a Bearcat football game a memorable experience for every fan. I think Bearcat football fans are in for some real surprises next September 2nd.

Since Mr. Thomas mentioned football scheduling as part of the marketing package, he was asked about future non-conference opponents. "We're in the process of trying to fill future dates, but we don't have anything concrete to share at this time."

Ohio State and Michigan are two Big Ten schools with huge followings that have or would cause UC to change the venue of a home game to Paul Brown Stadium, but what other Big Ten schools would cause UC to move the game out of Nippert? "I'd have to put more thought into that because you'd have to have a school that not only brings a lot of fans but also brings fans from this area. We wouldn't want to move the game and then have a lot of empty seats."

According to Mr. Thomas, a school that could find its way onto a future UC schedule is Notre Dame. "I've talked to Notre Dame a few times, but I think it's going to be difficult in the near future. We may be able to do something in the distant future."

For the tailgaters that use the parking lot directly above the baseball field and across from the Edwards Building, there is good news for the 2006 football season. "The best I know is that we will still use that parking lot for tailgating this year, but for the future of that space, I couldn't tell you. We need to be sure we have the capacity to take care of all those who come here for a football game, and we welcome the challenge of accommodating 35,000 people with activities instead of 20,000 or 25,000. That would be a nice problem to have."

Finally, Mr. Thomas was asked if Bearcat fans can expect the spring football game to continue to be part of an exciting Saturday afternoon in April. There was a tremendous amount of activity on campus during this year's game with both a baseball game and a track meet during the day. "Absolutely. If we can have a day like we did this year with the spring game, a track meet, a baseball game and other alumni events, that would be like a three ring circus, and I mean that in a good way. I received a lot of positive feedback this year on that event. It's more of a scheduling thing. Can we get all that scheduled for the same week? Some of that we have control over, and some of it we don't."

With this aggressive approach to Bearcat football, I'm expecting to see and hear a lot more about the guys with the black helmets in the coming months.


Inside The Bearcats Top Stories

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