Changing the game

Since Jeff Scott took over as recruiting coordinator in 2009, the college football recruiting landscape has evolved significantly.

According to Scott, the driving forces behind that shift are social media sites like Twitter and Facebook.

"I think social media is a game changer," he said. "You have to be careful, as coaches, what you tell these young men."

Scott would know. With nearly 900 composed tweets and over 8,700 followers, he's a savvy Twitter user.

"Ten years ago, you could talk to three different receivers and tell them, ‘Hey, you're my No. 1 receiver.' Well, now, they all put it out on Twitter," he said. "Also, you've got to be careful what you write them. They take that letter that you wrote, snap a picture of it and it goes out on Twitter."

Fans are more involved, too.

"You can see it having an impact. There are certain schools that have a very strong fan base on Twitter, and these guys are getting between 50 and 75 Twitter mentions a day from certain programs," Scott said. "To a 16 and 17-year-old kid, that makes a huge difference. Four or five years ago, that wasn't even around.

"So, now, there's definitely things, as coaches, you have to take into consideration. It's definitely different."

In general, Scott said, the Internet has made a significant impact on the world that is college football recruiting.

"[Prospects] [are] able to find out a lot more about the universities and football programs earlier in the process, because of how much information is out there on the Internet," Scott said. "At the same time, as coaches, we're able to find out more about these guys at an earlier time, with all the video and stuff that's accessible now."

All of it has sped up the recruiting process.

"There's more information that's going on," Scott said. "There's more communication."

According to the NCAA, the more communication, the better. Top Stories