The new agreement will send the ACC's first available non-BCS team to Atlanta to face an SEC opponent, the Chick-fil-A Peach Bowl announced today.
The contract, which will take effect the first year the game will be known as the Chick-fil-A Bowl, will give the Chick-fil-A Bowl exclusive rights to the first selection from the ACC immediately following the BCS selections.
The newly re-named Chick-fil-A Bowl will pay its ACC representative in excess of $3 million each year of the agreement through the 2009 season. The higher selection is the first major improvement to Atlanta's bowl game that is a direct result of its new title sponsorship contract.
"This is validation for the success the Chick-fil-A Peach Bowl has had over the last 10 years and illustrates why we elevated our partnership with Chick-fil-A," said Leeman Bennett, Chick-fil-A Peach Bowl chairman. "We're very much looking forward to hosting an outstanding team from the ACC in what, I'm sure, will be a very competitive game with the SEC."
ACC Bowl Alignments Change
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