Buffalo Sports News and BuffCountry.com Team Up!

Buffalo Sports News and BuffCountry have joined forces in a content and marketing partnership that solidifies the two as the top CU Athletic sources for print, online news, and feature stories. The new BSN is switching to a 48-page, color gloss format that will be published 10 times a year. Buffcountry.com welcomes BSN beat writer and Editor Mark Collins to the site. Mark will be providing daily, exclusive content to Buff Country on top of the coverage that is already being provided.

For more than a decade, Buffalo Sports News has been the bible for CU athletics as the official publication of the Golden Buffalo Scholarship Fund and the entire nation of Buffalo faithful.

At the same time, BuffCountry and its publisher Andrew Friedman has been the top inside source for recruiting information.

Now these two CU sports journalistic powers have agreed to work together to create a supersite for Buffalo fans. The deal comes with a significant upgrade of the old weekly tabloid format to a monthly color gloss magazine that will be published ten times per year.

Throughout Bill McCartney's golden era, the Rick Neuheisel period, and now with coach Gary Barnett, BSN has maintained the professional staff, the consistent connection to the program and detailed reporting of every important event for the University of Colorado. Now, BSN will bring its experience and world-class coverage every day on BuffCountry.com.

"Weekly tabloid coverage, in my opinion, has become obsolete as a result of today's daily internet coverage. We decided to employ our resources in a way that would benefit Buff fans the most, with daily coverage on the internet and monthly publications for in-depth features," says BSN founder Bill Warshafsky. The new and improved BSN will offer the highest quality in design, feature stories, personality profiles, in-depth analysis and recruiting information on a monthly basis. The glossy 48-page format will make BSN the perfect complement to the daily news and updates produced online by BuffCountry.com.

The opportunity for this co-marketing and content sharing deal was made possible with the leadership of Citadel Media, owners of both TheInsiders.com (operator or the largest college sports network in the nation) and Citadel Publishing (publisher of more than 25 team-specific, color/gloss sports magazines). Citadel CEO J.C. Heckman noted the importance of working together. "Publisher Andrew Friedman of BuffCountry has been the most reliable source for inside recruiting information for more than five years and BSN has maintained its position as the most credible source for all information related to CU. By combining these two sources we've not only created a supersite for Buffalo fans, we've created a packaged produce for the ultimate Buffalo fan! Our company will market both products as a product that can be purchased in one setting". (click here to order the combination product).

For BSN editor Mark Collins, the deal presents a great new opportunity. "I'm really excited about this partnership for two reasons," he said. "One, it will give BSN a daily presence on the Internet, and, two, the magazine format will allow BSN to do more in-depth features and give readers the kind of insight into Colorado athletics that they won't find elsewhere. Our goal with with BSN and now BuffCountry.com is to enhance the experience of fans around the globe." Mark has been the editor of the BSN since August of 2001.

To get further inside Colorado athletics or read more about the upcoming issue, log on at BuffCountry.com, or call 888-501-5752 for ordering information.


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