Buffs Unveil New Look

At first glance, the new Colorado athletics logo — unveiled today in a high-tech ceremony at the Dal Ward Center — doesn't look that different from the former mark. But upon further inspection, the new design, which will affect the Buffs' uniforms and merchandise, is symbolic for a new theme that's emerged at Colorado the past month: Unity.

Director of Licsencing Bruce Fletcher and his staff, along with NIKE, began a redesign of the CU Ralphie logo, as well as CU athletics lettering and graphics colors,18 months ago. It's the first redesign since 1981. The Buffs also launched a new design to its web site: www.cubuffs.com.

Fletcher, who unveiled the redesign in front of athletic department personnel, regents, media and some boosters, said his team tried to "respect the past, and present the future."

The redesign also features Spanish language graphics created to reach out to the growing Hispanic community in Boulder and beyond.

Go Buffaloes!

Fletcher said the goal was to unify all the Buffalo graphics, which had grown disparate over the years. For example, the font used by the football team and the basketball teams have been markedly different. Now, all teams will use the same font.

There are now two official CU gold colors, where many had surfaced over the years. CU teams on the fields and courts will wear metallic gold, along with the traditional black and white. A yellow gold will be available for fan clothing and other merchandise.

The men's and women's basketball jerseys received the biggest update. Both squads will have the options of wearing all whites, or all blacks with the traditional "Colorado" written across the front. However, they will also have the choice of metallic gold jerseys with "Buffaloes" across the front.

Members of the CU football, men's and women's basketball and volleyball teams were present, and modeled the new looks.

"From a message standpoint, it's vital that you have that consistency," said Chris McLure, NIKE design director, who oversaw the project.

McLure said the Ralphie logo is among the most recognized college athletics symbols in the country, and that he didn't want to tamper too much with the already strong symbol.

The new logo's lettering is slightly altered, and the logo as a whole is pointed forward, when compared to the former one.

The new Colorado logo.

According to Athletic Director Mike Bohn, the bill for the new design was footed by NIKE.

"There's no question this is the time to make this happen," Bohn said. "It's about being consistent, about being unified."

Bohn was hired last month, and the department is emerging from one of its darkest periods in school history.

Bohn announces Ralphie's Kids Roundup
Bohn also announced Tuesday that a group of out-of-state donors have ponied up to begin a program called Ralphie's Kids Roundup. The donors have purchased 1,000 season tickets for CU football for next season that will be distributed to school children in Colorado.

Bohn said the details had not yet been worked out about just which schoolchildren will receive the tickets. However, a class from nearby University Hill Elementary School was on hand at Tuesday's announcement.

Bohn said the idea was hatched when the group of donors approached him recently and asked what they could do to help the department.

"We're trying to nurture future Buffaloes," Bohn said.


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