"This longstanding Jacksonville tradition captures the spirit of college football rivalry at its best and we are so pleased to serve as the host for years to come," said Peyton. "This highly anticipated annual event not only provides outstanding entertainment but also plays a valued role in our economy."
"We appreciate the support of the Jacksonville community to keep this traditional rivalry in Jacksonville through 2010," said Foley. "The week-long festivities in the community and the pageantry surrounding the game are unmatched in college football."
"Nothing characterizes the tradition of college football more than the Georgia-Florida game in Jacksonville," said Evans. "It is one of the nation's most unique and enduring rivalries and we are excited that Jacksonville will continue to host this very special event that has meant so much not only to both universities, but also college football on a national level."
The two universities first met on the gridiron in 1915 with the first game held in Jacksonville in 1933. Since, the game has become an integral part of the city's sports identity and spawned its own subculture including a dedicated Hall of Fame and variety of festivities in the week preceding the match.
The City of Jacksonville estimates the economic impact of hosting the game to be between $25-30 million each year.