Thanks to a new NCAA rule, coaches can now retweet and "like" recruits' social media posts, a change from the old rule that allowed only following and private messaging.
It's rare for the NCAA to enact rules that increase the allowable "contact" between prospects and coaches, though it continues ban coaches from publicly commenting on specific recruits until they've signed a letter-of-intent.
Under the new guidelines, coaches are allowed to make a click — retweet, like, repost, etc. — but cannot comment, tag or "mention" a recruit because these actions go beyond showing approval of content.
Schools are making sure that players and coaches understand what is allowed. The University of Massachusetts created a chart that breaks down the rule into simple terms, showing what a coach can and cannot do.
The rule went into effect on Aug. 1, the beginning of the 2016 contact period, and it didn't take long for coaches click away on recruits' timelines.