"Auburn is a rivalry game, and even if we were mathematically out of the SEC East race, it would still be big," Richt said. "We've played them many times, and one good thing about a rivalry is that it gets the blood pumping and emotions up for everyone."
Georgia looks to take a lead in the series with Auburn as it stands at 54-54-8 and dates back to 1892. The Bulldogs have won six of the last seven games against Auburn.
Auburn has tasted defeat just once this year, falling to sixth-ranked LSU 31-25 in Baton Rouge on Sept. 21. Since then, the Tigers have reeled off six straight victories including winning a shootout with seventh-ranked Texas A&M 45-41 on Oct. 19 in College Station. Most recently, they have dispatched Arkansas and Tennessee on the road. Last year at this time, Auburn was 2-8, but under first-year coach Gus Malzahn, the Tigers have orchestrated the nation's biggest turnaround.
Georgia is hopeful that junior flanker Chris Conley will return to action Saturday as an ankle injury has sidelined him since the final play of the Vanderbilt game on Oct. 19. He saw limited action in practice Wednesday.
"Chris didn't practice the whole time, but he ran some routes and it looked promising that he is getting better," Richt said. "He's in better shape to play then when I saw him Monday. Still, if you knew he was going to be 100 percent, we'd know where to play him, but right now we're not sure what to do with him based on his health and what all he can do."
Conley, who started the first seven games of the year, is Georgia's leading receiver with 30 catches for 418 yards and four touchdowns. However, he has missed the last two games due to the aforementioned injury.
CBS will broadcast the Georgia-Auburn contest with kickoff set for 3:30 p.m. ET.