Allen shopped not just memorabilia near Rome, but also his story about getting Gurley’s autograph. Several media outlets, including ESPN, SB Nation, blog Every Day Should be Saturday and Deadspin, were offered the story by what Deadspin has called “a spurned memorabilia dealer.”
Deadspin went on to quote a person, presumably Allen, who was interested in getting paid not only for the memorabilia, but for story and proof that Gurley actually signed the items in question.
"Its pretty incriminating and SI is pretty into it. It would definitely be front page of ESPN if leaked at the right time. Again, not offended at all if you have no interest. TMZ has seen the video but NP offer has been made. Again, not trying to get rich. I spent a few grand on the signing and Gurley has since kind of screwed me by doing this with about 30 other guys. The stuff has lost a ton of its value. Just wanna recoup some of my money," the e-mailer wrote to Deadspin.
Allen once owned “Players” - what he described as a “sports fan shop” in Rome. A YouTube video shows Allen in his now closed store talking about his business. The video was taken by the Coosa Valley News and uploaded in May of 2013.
Allen says in the video that his store offers “custom ordering” for customers.
He goes on to say that autographed merchandise is “a big thing.”
“There is no one around here that sell that stuff. All of our stuff is certified, and we have a variety - pretty much anything you want… SEC, Big 12, NFL, baseball, basketball. We have the ability to get get from wholesalers and from larger companies anything for the customers,” he said.