ATHENS - The Athletic Association's board of directors approved Friday a new four-year contract with WSB that will cover football and men's basketball and coach's television and radio shows. The deal, which is worth $11.4 million, will run through 2010 and immediately replace the current agreement, which would have expired in 2007.
One of the most important aspects of the new deal for Georgia
is it gives the school the final word on the hiring and firing of on-air talent. Previously, WSB had the final say. The new deal doesn't mean the Bulldogs will be running off radio voice Larry Munson, said Alan Thomas, associate athletic director for external operations.
"I think Larry Munson goes when Larry Munson wants to go," Thomas said. "He's a legend at Georgia. He's earned that."
As part of the deal, WSB also will take out contract language that prohibited Georgia from signing a deal with a satellite radio company. Ten SEC schools have deals with Sirius, but the conference allow each school to work out its own deal and the Bulldogs haven't decided whether to go with XM or Sirius, Thomas said.