In Recruiting, Dawgs Change It Up

ATHENS – Georgia is trying something new, and I think it might just work.

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Recruiting 17-year old kids is a difficult task… particularly when your job depends on it. Kids have always been kids, but this generation – the Millennials – are a different breed.

To review: the generation of kids being recruited today have never grown up without a cell phone. They hardly remember what analog television is. They don't know a world without the Internet… they are the most educated and yet spoiled generation in history. Three stations on the TV? Try 300.


And the challenge for Georgia, and other programs across the country, is to make each millennial who plays football at a top level come to play football for them.

But how?

This millennial generation has grown up with everything on demand. Their Ipod is filled with music they put on it – not anyone else. They don't have to wait for the commercial – they just fast forward… it is their world, and we are living in it.

So how do you make a millennial feel special? I'm not sure anyone knows the answer, but Georgia took a pretty good stab at it this week when they sent out seven assistant coaches to visit the top players in Georgia one player at a time.

This is new for Georgia… and it is good thinking.

Millennials, and I understand I am generalizing here, are about me. The other term for the millennials is the "Me Generation". They have grown up in a world where they have become difficult to impress. Again, everything in their lives, or at least a lot of the stuff they grew up with and around has been catered to the individual. The personal computer; on demand; Ipods; even names on the backs of their jerseys – the millennials are down with that.

What Georgia did when they sent out seven coaches – the maximum allowed to be out recruiting at any one time by the NCAA – is said: "You are special… you mean a lot to us."

That's exactly what recruits have always loved to hear, but I think it is even more important with millennials. It is something they love to hear – that is true – it is also something they expect to hear.

Recruiting, like most everything else, evolves. If your program does not evolve as well it will suffer.

Mark Richt, who thinks a palm pilot is a note written in ink on your hand, is not a technological genius. There is nothing wrong with that… that's not him.

Richt himself does not have to be on the recruiting front line, but he does need to help guide or incubate innovation in recruiting for Georgia. He can be the closer, and he's very, very good at that. But more thinking about innovative recruiting is a positive. Kids that want to go to Georgia from the get go are not the difficult ones to get – they are the low hanging fruit. They are also the millennials least likely to fall trip to the ebbs and flows of the recruiting game.

But some recruits' imaginations are more difficult to capture, and that's where new thinking in recruiting needs to come in. By offering the same old thing you can expect the same results. Georgia is changing up the recruiting philosophy right now, and they will need to change it again sometime in the future.

This move alone seems to suggest to me that they were unsatisfied with their in-state recruiting last season, so the decided to do something about it. It seems like that's what's happened here, and that's a good thing.


Dawg Post Top Stories

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\r\nRecruiting 17-year old kids is a difficult task… particularly when your job depends on it. Kids have always been kids, but this generation – the Millennials – are a different breed. \r\n

\r\nTo review: the generation of kids being recruited today have never grown up without a cell phone. They hardly remember what analog television is. They don't know a world without the Internet… they are the most educated and yet spoiled generation in history. Three stations on the TV? Try 300. \r\n

\r\n\r\n
\r\n\r\n

\r\nAnd the challenge for Georgia, and other programs across the country, is to make each millennial who plays football at a top level come to play football for them. \r\n

\r\nBut how? \r\n

\r\nThis millennial generation has grown up with everything on demand. Their Ipod is filled with music they put on it – not anyone else. They don't have to wait for the commercial – they just fast forward… it is their world, and we are living in it. \r\n

\r\nSo how do you make a millennial feel special? I'm not sure anyone knows the answer, but Georgia took a pretty good stab at it this week when they sent out seven assistant coaches to visit the top players in Georgia one player at a time. \r\n

\r\nThis is new for Georgia… and it is good thinking. \r\n

\r\nMillennials, and I understand I am generalizing here, are about me. The other term for the millennials is the \"Me Generation\". They have grown up in a world where they have become difficult to impress. Again, everything in their lives, or at least a lot of the stuff they grew up with and around has been catered to the individual. The personal computer; on demand; Ipods; even names on the backs of their jerseys – the millennials are down with that. \r\n

\r\nWhat Georgia did when they sent out seven coaches – the maximum allowed to be out recruiting at any one time by the NCAA – is said: \"You are special… you mean a lot to us.\"\r\n

\r\nThat's exactly what recruits have always loved to hear, but I think it is even more important with millennials. It is something they love to hear – that is true – it is also something they expect to hear. \r\n

\r\nRecruiting, like most everything else, evolves. If your program does not evolve as well it will suffer. \r\n

\r\nMark Richt, who thinks a palm pilot is a note written in ink on your hand, is not a technological genius. There is nothing wrong with that… that's not him. \r\n

\r\nRicht himself does not have to be on the recruiting front line, but he does need to help guide or incubate innovation in recruiting for Georgia. He can be the closer, and he's very, very good at that. But more thinking about innovative recruiting is a positive. Kids that want to go to Georgia from the get go are not the difficult ones to get – they are the low hanging fruit. They are also the millennials least likely to fall trip to the ebbs and flows of the recruiting game. \r\n

\r\nBut some recruits' imaginations are more difficult to capture, and that's where new thinking in recruiting needs to come in. By offering the same old thing you can expect the same results. Georgia is changing up the recruiting philosophy right now, and they will need to change it again sometime in the future. \r\n

\r\nThis move alone seems to suggest to me that they were unsatisfied with their in-state recruiting last season, so the decided to do something about it. It seems like that's what's happened here, and that's a good thing. ","mobileBody":"Share

Recruiting 17-year old kids is a difficult task… particularly when your job depends on it. Kids have always been kids, but this generation – the Millennials – are a different breed.

To review: the generation of kids being recruited today have never grown up without a cell phone. They hardly remember what analog television is. They don't know a world without the Internet… they are the most educated and yet spoiled generation in history. Three stations on the TV? Try 300.

And the challenge for Georgia, and other programs across the country, is to make each millennial who plays football at a top level come to play football for them.

But how?

This millennial generation has grown up with everything on demand. Their Ipod is filled with music they put on it – not anyone else. They don't have to wait for the commercial – they just fast forward… it is their world, and we are living in it.

So how do you make a millennial feel special? I'm not sure anyone knows the answer, but Georgia took a pretty good stab at it this week when they sent out seven assistant coaches to visit the top players in Georgia one player at a time.

This is new for Georgia… and it is good thinking.

Millennials, and I understand I am generalizing here, are about me. The other term for the millennials is the \"Me Generation\". They have grown up in a world where they have become difficult to impress. Again, everything in their lives, or at least a lot of the stuff they grew up with and around has been catered to the individual. The personal computer; on demand; Ipods; even names on the backs of their jerseys – the millennials are down with that.

What Georgia did when they sent out seven coaches – the maximum allowed to be out recruiting at any one time by the NCAA – is said: \"You are special… you mean a lot to us.\"

That's exactly what recruits have always loved to hear, but I think it is even more important with millennials. It is something they love to hear – that is true – it is also something they expect to hear.

Recruiting, like most everything else, evolves. If your program does not evolve as well it will suffer.

Mark Richt, who thinks a palm pilot is a note written in ink on your hand, is not a technological genius. There is nothing wrong with that… that's not him.

Richt himself does not have to be on the recruiting front line, but he does need to help guide or incubate innovation in recruiting for Georgia. He can be the closer, and he's very, very good at that. But more thinking about innovative recruiting is a positive. Kids that want to go to Georgia from the get go are not the difficult ones to get – they are the low hanging fruit. They are also the millennials least likely to fall trip to the ebbs and flows of the recruiting game.

But some recruits' imaginations are more difficult to capture, and that's where new thinking in recruiting needs to come in. By offering the same old thing you can expect the same results. Georgia is changing up the recruiting philosophy right now, and they will need to change it again sometime in the future.

This move alone seems to suggest to me that they were unsatisfied with their in-state recruiting last season, so the decided to do something about it. It seems like that's what's happened here, and that's a good thing. 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