Football News: Bowl games and PPV

The Hawaii Bowl gets a title sponsor and K5 releases information about the new PPV format.

Football News: Bowl games and PPV

By Danny Cup Choy

RSN Writer

July 9, 2002

Hawaii Bowl finds a title sponsor

ConAgra, a little known company whose name appears on many food products, has stepped to the forefront as the title sponsor of the new Hawaii Bowl. The deal works out well for both parties; bowl organizers now have financial backing, and ConAgra has a much-needed avenue to inform the nation about their company. The game will be played between a team from the WAC and a team from Conference USA. The University of Hawaii has been guaranteed an invitation to the ConAgra Hawaii Bowl if they complete their season with a winning record.

"Obviously, they know that we need to be in the bowl to make in a complete success," Hawaii coach June Jones told The Honolulu Star-Bulletin. "They (ESPN and ConAgra) are rolling the dice and that means a lot to me."

"We are looking, thinking of it as a relationship," senior vice president of corporate communications and marketing Tim McMahon told The Honolulu Star-Bulletin. We're thinking of it forever, if it could be."

K5 announces the PPV cost for the coming football season

K5 General Manager John Fink has informed the public that University of Hawaii football games can now be seen live at a cost of $12.95 per game. Games will be broadcast on Oceanic Digital Cable, and the price might vary as the season goes on and the interest level is accurately measured. K5's commitment to UH sports is unmatched across the nation, as it broadcasts the most games for any single college in the country. UH will make a percentage of the profits from the pay-per-view games in addition to the money the receive from the three-year contract that was agreed upon at an earlier date.

"We think the combination of the K5 rights payment, plus the pay per-view, will provide a fair economic arrangement for everybody and guarantee the people of Hawaii they will get their Rainbow Warriors and Wahine on TV for the next 3 years," said Fink.


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