That answer was revealed at a press conference on Thursday morning. It's called the Hy-Vee Cy-Hawk Series.
Borrowing an idea from states like
"Making this a year-long contest will add to the excitement," said Hy-Vee CEO and president Ric Juergens. "We were proud to be asked by these two great universities to participate."
Learfield Communications, which owns
the broadcast rights to
"It's a company born and bred in
The initial agreement for the series is a four-year deal. The series is expected to generate at least $1.5 million in revenue for the two schools to split equally, regardless of on-field performance. Hy-Vee is not shy about saying one of its primary goals in underwriting this series is the further promotion of college sports beyond football and men's basketball; or so-called non-revenue sports. Each sport, with the exception of football, will have equal weight in the scoring formula. The winner of the football contest will receive three points, the winner in all other athletic clashes will receive two points.
The competition schedule for this season is as follows:
September 11th, 2004—Football October 31st, 2004—Soccer December 1st, 2004—Women's basketball December 4th, 2004—Women's swimming & diving December 5th, 2004—Wrestling December 10th, 2004—Men's basketball January 28th, 2005—Women's gymnastics February 19th, 2005—Women's gymnastics April 19th, 2005—Softball
In addition, each school can pick up an additional two points if its student-graduation is greater than the national average for all student-athletes according to the graduation rate reported each September/October by the NCAA. Under this formula a year ago, the Cyclones would've won the competition by a score of 14-5 pending the academic statistics.
The championship trophy wasn't ready to be unveiled quite yet but is being designed by the Des Moines Athletic Club. More sports, especially volleyball, are expected to be added to the contest in future years.