ISU Athletics have thrived under Van De Velde

Bruce's Bio


Van De Velde became Iowa State's athletics director on Nov. 15, 2000. He came to Iowa State from the University of Oklahoma, where he served as senior associate athletics director.


He also spent time as director of athletics at Utah State University and as associate athletics director at the University of Missouri-Columbia and Kansas State University.


Prior to that, Van De Velde served as recruiting coordinator at the University of Iowa.


Van De Velde holds degrees from Iowa State and the University of Iowa.




Van De Velde at Iowa State


During Van De Velde's tenure as Iowa State's athletics director, athletic department revenues increased from $19.6 million to $29 million, and the department established a $3.7 million operating reserve fund.


Season ticket sales and fund raising for athletics have also increased significantly with more than 2,000 new donors contributing to the Academic Center, new seating, signage and permanent lighting at Jack Trice Stadium; renovation of Hilton Coliseum; and improvements to the basketball, gymnastics, and volleyball practice facilities, and the swimming, softball and soccer complexes.


Also during the last five years, Iowa State has participated in four bowl games and achieved its highest national ranking in football in school history, won Big 12 Championships in both men's and women's basketball and competed in the NCAA and NIT Tournaments.


In 2004 both the men's and women's basketball teams reached the Final Four of the NIT Tournaments. Iowa State wrestling, gymnastics and track and field also competed in the NCAA Championships.



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