First of all I was wondering if you could tell me a little bit about your business.
The name of the business is Wesley Day Advertising, and the first thing you should know is that we don't have a "wear your team colors day" the Friday before the Iowa State/Hawkeye football game, because I don't want any of our non-professional staff disgracing the business by wearing Hawkeye gear. (That said, we serve several Hawkeye-loving clients very well, and consider it something of a public service to have their money to end up in our hands rather than "who knows where.")
We are a full service advertising agency. Which means we not only do advertising, per se, but we also get involved in the whole range of marketing communications efforts that helps support sales (literature, Web sites, promotions, and a host of other things) We deal with a wide range of products, services, and industries. But we have additional, specialized expertise in "considered purchase" -- things you think about before you buy (e.g., autos, insurance, forklifts, etc., as opposed to chewing gum and lottery tickets).
How long has it been in business?
We were founded in 1949 by
Who is the owner and what is your role in the business?
have been President/CEO since 1986. I am also an adjunct faculty
Where is the business located?
are just east of Valley West Mall, at
How many employees do you have?
locally, plus a small
What are some of things your business is most proud of?
are very proud of our client-retention record, which is better than three
times the industry average. We are about substance, not bluster (big
surprise from an Iowa Stater, right?). We sponsor the premier advertising
long have you been associated with
I have been a fan since youth. More committed for the past 20-some years.
What are some of your favorite
are so many. But it's hard to beat the run we had in MBB that ended with the
infamous double-foul "at"
Also is there anything else you can think of and would like us to mention?
with the outstanding attendance figures at our women's games, I think our
women's basketball is the best-kept secret in
CN encourages all Cyclone fans to
do business with Cyclone Businesses of the Day. You can contact Dave Sanderson