As we approach the new year I am excited about the
team we are assembling at Cyclone Nation and I am
excited about the outstanding product we are covering.
The state of Cyclone athletics has never been
stronger. The state of Cyclone Nation has never been
In our December issue we published a list of goals set
and goals met. We have promised progress. We have
delivered progress. And we have documented progress.
Yet we have, as my six year old would say, "a long,
long, long, long, long, long way to go" before we
become, in my opinion, adequate, really good, great,
or the best website and magazine within the Scout
As the parent of a nine year old and a six year old I
know that with growth comes pain. Morning sickness is
agony. Child birth is agony. Teething is agony. Then
those teeth, purchased with so much anguish, fall out.
More agony. And as soon as that agony ends their
clothes start shrinking overnight. Yet in each
instance the momentary suffering is rendered
insignificant compared to the end result.
At Cyclone nation the past several months we have
experienced the pains of growth. Throughout 2006 we
will continue to experience those pains of growth.
Each instance of our momentary suffering, however,
will be rendered insignificant with each affirming end
Our number one priority will continue to be customer
service. Recruiting news is a top priority of
Scout.com. You will see a major improvement in that
area. Another one of our top priorities is to
diversify content. We no longer just want to cover
football and basketball but all
sports. We also have set as a top priority creating
more opportunities for our visitors and subscribers to
interact with the Cyclone community.
From the outside looking in some of our customers
might be have been happy the past few months with our
content but I wasn't happy. There is room for
improvement. And we will continue to strive to be
I like the team we've assembled. Chris Williams, a
passionate Cyclone fan, is our Director of Content;
Karen Jerome, whose home is a tribute to the Cyclones,
is our Director of Production;
Brent Blume, an
contributors to Cyclone Nation, and Chad Winterboer, a
passionate Cyclone fan, is our Director of Sales and
Marketing. Of course Steve Deace remains a vital part
of our efforts as the founder and Publisher Emeritus
of Cyclone Nation.
We are becoming very aggressive on our website. For
example Chris Poole, Scout.com's Recruiting
Coordinator for the Big 12 will be participating in a
weekly chat with our Recruiting Coordinator and
Director of Content Chris Williams. This weekly chat
will provide a powerful wrap to our extensive
You can also hear Chris Williams weekly on 1460 KXNO
at 5:00 p.m. on Deace in the Afternoon and view him on
State of the Nations on Mediacom. Check your local
listings for the time and date the programs air.
Another great feature we've added this year are our
live chat sessions during
until after the game to communicate with other Cyclone
fans. Our live game chats have proven very popular.
Being a part of these sessions is like being a part of
the game. You experience the highs and the lows in
ways that are impossible to describe until you
actually log on and join in.
Cyclone Nation has also added audio posts including
interviews and press events. This serves as a
wonderful option to stay connected to the Cyclones
during work or while multi-tasking. We hope to very
soon add video streaming and more interactive chat
sessions to our site, as well.
For nearly 20 years I've been in the publishing
business. I've worked with dozens of publications
ranging from niche products to general news products.
I have rarely been as excited about the potential of a
product as I am with Cyclone Nation.
I can't wait till this time next year so I can look
back and see the growth. Already I look back to June
of 2005 when I first got involved and I am very
pleased with how far we've come.
As we move forward in 2006 our motto is "The Cyclones,
a choice of the next generation." If you have
questions or comments about our business feel free to
contact me at 515-471-5092 or email me at