Deace, Seals Launch Cyclone Nation

Thanks to the partnership of popular central Iowa sports talk radio host Steve Deace and former Cyclone Illustrated editor Bill Seals, Iowa State sports fans now have a new, independent outlet for coverage of the Cardinal & Gold.

Deace and Seals have joined Publishing to launch Cyclone Nation the magazine and website. As publishers of Cyclone Nation, Deace and Seals will bring Cyclone fans closer to the action of ISU athletics than ever before. In addition to daily insight and information provided on, Deace and Seals will start a new magazine under the same name. Furthermore, Cyclone Nation Magazine has agreed to take over the existing subscriptions of current Cyclone Illustrated readers.

Cyclone Nation Magazine will offer the highest quality in design, feature stories, personality profiles, in-depth team/roster/opponent analysis and recruiting information on a MONTHLY basis. The all glossy, Sports Ilustrated-like format will be unparalleled in the publishing business, making Cyclone Nation Magazine the perfect complement to the daily news produced online by Deace and Seals.

"It was great news for me to hear that Steve Deace was going to be the leader of Cyclone Nation Magazine and website," Iowa State football coach Dan McCarney said. "He and Bill Seals have had a real passion for sports in the state of Iowa and their publication will be a must read for all Cyclone fans."

Deace will serve as editor-in-chief of both Cyclone Nation the magazine and website.

"Bill and I are excited to be covering Cyclone sports. One thing I've always tried to go out of my way to do on the radio over the years is give Iowa State fans their fair share of coverage. I think the format of a monthly, glossy magazine with exceptional photography and in-depth analysis, combined with the daily updates on the website, will take that to another level," Deace said.

Seals – well respected by Iowa State coaches, players, administrators, and fans alike for his coverage of ISU sports – will serve as Senior Writer for both Cyclone Nation the magazine and website.

"I'm looking forward to teaming up with Steve, who I've enjoyed both listening to and working with on the radio the last several years. The Iowa State coaches and players are about as cooperative as you'll find, and their fans deserve this type of high-quality, keepsake magazine complemented by a website with the most current information. I'm looking forward to bringing all the Clones out there a first of its kind publication," Seals said.

Jim Heckman, CEO of Publishing, agrees Cyclone Nation Magazine represents the future of college team sports publishing.

"The Internet has completely changed the team publishing business forever. It's obvious to me the weekly tabloids are entirely obsolete and at best redundant. Why would anyone want to pay for a weekly publication? By the time it shows up, the news inside is either old and in some cases, has changed. The Internet, on the other hand, offers timely information by the hour. Nobody wants to read a 2,000-word article on his or her computer. Instead, fans need a monthly magazine with beautiful photography, in-depth feature articles and most of all, a quality keepsake they can save for years as the only viable complement to online information."

"Our new product answers this need with a monthly, ALL GLOSS, color format and our goal is to create a magazine of such quality, that each magazine will last a lifetime as a collector's piece. We have now created the ultimate package for the true Cyclone fan: the best time-sensitive news on the web, complemented by a world-class feature-driven gloss magazine!"

Cyclone Nation Magazine will debut in September 2002 and will be published on a monthly basis ten times per year. Yearly subscriptions will sell for $44.95 and will begin with a special reduced rate of $39.95 for orders placed online.

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