For 4-star quarterback Bart Houston, they are going outside the norm.
Earlier this week, the Hawks extended an offer to the De La Salle product, electing to recruit one of the top quarterbacks in the country.
"I called Coach Ferentz and he told me that I had an offer," said Houston to FoxSports/Scout.com. "I was excited. I really didn't expect it. I have been talking with Coach O'Keefe and Coach Ferentz for a while now.
"They really just started sending me letters and generic mail. Then one day I had a hand written letter from Coach O'Keefe with a business card in it. It said I should call him. I didn't really know that they don't make California a priority, so it makes me even feel better and more special."
One of only seven 4-star quarterbacks rated by Scout.com, Houston threw for 1922 yards last year, throwing for a 66% completion rate. His 20 touchdowns to just four-interception ratio was one of the best in the Golden State.
"I could see myself playing in the Big Ten. Iowa runs a pro-style offense and that suits me best. I wouldn't say that I'm a spread type of guy, so I could see myself playing at a school like Iowa," said Houston. "During my spring break in April I'm planning a visit up there. My dad is actually about to shut it down with me on visits and stuff. It's getting expensive, but Iowa offered, so we have to take a trip up there."
"I'm big on the concept of team and teamwork, not individualism. I need to go to a program that reflects those beliefs. You won't see me playing the hat game when I announce my school."
Stay with FoxSports/Scout.com and HawkeyeInsider.com as Iowa continues to send out 2012 offers.