The Big Ten Network has provided plenty of financial support for its member schools. That's served as its main goal since it launched seven and a half years ago.
The BTN has helped in other ways, however. It's promoted the league brand as a whole but also the individual names of its colleges.
"I know basically two things about Iowa," he said. "They've made a name for themselves each year when I watch the Big Ten Network. And, I know they're in the Big Ten. I do not know much, other than that, about Iowa. I know they have a great wrestling program."
It's a start.
The Hawkeyes offered Swann a scholarship late last month. The defensive tackle from Center Grove High (Greenwood, IN) has set an unofficial visit to Iowa for next month.
Miami (Ohio) and Indiana have played host to Swann for junior days. The Hoosiers have offered him a scholarship as have Ball State and Western Michigan.
"The actual goal of taking all these visits is to get a feel for what the schools have to offer. I'm ultimately looking for a good academic school and a place to grow as a player and as a student and achieve big things. You're only going to get that from first-hand experience of being there and meeting with the coaching staff and seeing the players and seeing workouts and getting some insight academically," the 6-foot-3, 255-pound Swann said.
Swann's father is a pharmacist and his mother is a nurse. He's planning to major in chemistry to prepare himself for dental school.
The recruiting process will be a deliberate one for Swann.
"I don't have a timeline. It's a once-in-a-lifetime thing and I've been told each and every day to keep an open mind and visit as much as you can unofficially. I'm going to take as many visits as I can and am absorbing what the coaches have to offer and say to me," he said.
Swann is working on improving his speed and quickness. He feels good about the strength and power he brings to line play.
Iowa assistant Jim Reid met with Swann for the first time last month. The Indiana product has focused on adding to what he's learned about the Hawkeyes from the BTN.
"My relationship with Coach Reid is building. I hope to have a sit down when I go up on my visit and talk to him with my parents to get more specifics on what they like about me and what they look for from me," he said.