The Hawkeyes supplemented the fired up home team by turning the ball over 14 times. That led to 29 points for Wisconsin in a 69-52 win. The Badgers gave it away only six times versus 14 assists.
"You can't guard (the turnover)" Iowa Coach Todd Lickliter said on his radio post game. "And (Wisconsin) is a position defending team. Our guys knew that, but we would try to drive it against them.
"We just insisted on driving in there and giving it back to them."
Jake Kelly turned the ball over a team-high five times, but did lead Iowa with 17 points. Jeff Peterson added 10, but missed the last five minutes of the contest with a hamstring injury. The Hawkeyes only recorded four assists in the game.
"One or two of them were careless passes but I also got called on some travels," Kelly said. "I fell down once or twice. I need to be more aware of my surroundings and not put my teammates in that type of position."
Lickliter and Kelly both felt like Peterson's injury might not be too big of a concern.
"He walked off the floor fine, so I think he'll be all right by Saturday," Kelly said.
"I don't know what the extent is," Lickliter said. "He looks pretty sore, but I think it was a cramp more than like a pull. So, we'll see if we can't get him worked out and see what happens."
Kelly played the point down the stretch on Wednesday and it sounded like Lickliter might go back to that setup should Peterson miss any game action.
"He was pretty effective," the coach said. "We may just have to go that way."
"He's a terrific player. Let's give him his due," Lickliter said. "I know it's hard because he was right down the road and he chose (Wisconsin), but I've always been impressed with him. I've been impressed with his demeanor. I've been impressed with his game."
The Badgers (15-9 overall, 6-6 Big Ten) avenged a 73-69 overtime loss at Iowa on Jan. 21. They won for a third time in a row after losing six consecutive games. They defeated Iowa for the 11th time in the teams' last 13 meetings.
Iowa (13-12, 3-9) played without co-captain Cyrus Tate for the eighth time in the last nine games. The senior returned for 13 minutes Saturday against Northwestern after missing a month with a high ankle sprain. The injury flared up leading up to Wednesday.
Wisconsin enjoyed a 36-24 halftime lead with a 9-0 run in the final 2:26. The spurt was aided by a technical foul called on Hawkeye freshman Matt Gatens after he got tangled up with Wisconsin senior Marcus Landry. It ended up being a seven-point possession for the Badgers.
"It was a play that didn't need to be made," Lickliter said of the technical foul. "There's not a good reason for making that. Emotionally, I don't think we should be spent at that time.
"We created the run for them and it was pretty hard to recover from there."
The Hawkeyes turned the ball over 10 times in the first half. Wisconsin held a 22-2 advantage in points off of turnovers in the opening 20 minutes.
Iowa never recovered from the flurry at the end of the half. The Badgers extended the lead to 50-32 with 13:38 left in the game when Landry followed his missed foul shot with a put-back lay-up. The visitors would get no closer than 12 points the rest of the way.
"When you get down, it's tough to come back because of their pace of play," Kelly said.
The Hawkeyes lost for the eighth time in their last 10 games. They have won just nine of 30 league games the last two seasons. They're now 1-9 on the road this season, including 0-7 in the Big Ten.
Iowa returns to action on Saturday when they play host to Purdue at 3 p.m.