Purdue overwhelmed the Hawkeyes, 63-40, in West Lafayette in a game that wasn't competitive after the game's first eight minutes. Iowa scored a season-low for points, shooting 14 of 47 (29.8 percent) from the floor, including 7 of 24 from beyond the arc.
The Hawkeyes finished 5 of 8 from the foul line, while Purdue hit 15 of 20. The Boilermakers outscored Iowa, 18-3, on points off turnovers.
"I knew that it would be physical and a lot of it depends on how they call the game," Iowa Coach Todd Lickliter said during his postgame radio interview. "As far as that goes, we couldn't get to the line. They're up in you. You can't make shots. You have a problem.
"You have to make plays. They make you do that."
The Boilermakers (21-3 overall, 9-3 Big Ten) clung to a 16-12 lead after a Jarryd Cole lay-up for Iowa with 12 minutes, 30 seconds remaining before the intermission. From there, Purdue closed out the half on an 18-3 run to essentially put the game away. The Hawkeyes missed 14 of 15 shots during that stretch and turned it over six times.
Iowa (9-17, 3-10) opened the second half on an 8-1 run, but never got closer than within 11 points of the lead in the second half. It was a step back after dominating Northwestern, 78-65, on Wednesday.
"This is the first time around for a lot of these guys," Lickliter said. "This is a tough environment; physical team. There were plays to be made and we just couldn't make them."
"It seemed like if I emphasized going to the basket, we'd pass up shots. Whatever I emphasized, we were really hung up on that one thing."
Cully Payne paced the Hawkeyes with 11 points and six assists. He did turn it over a team-high seven times. Cole added 10 points, but fouled out after playing only 14 minutes.
"It was physical, that's for sure," said Payne, who picked himself up off Keady Court numerous times. "Last time we played them, it was physical. Of course, in their own house, it was sold out, we didn't get many calls."
JuJuan Johnson caught Cole and other Iowa post players out of position. Purdue's junior center scored 14 in the first half en route to 21 points and 10 rebounds.
"He had his way," Lickliter said. "He turned and shot jump shots in. He got so comfortable; there wasn't anything we could do with him after that."
The Hawkeyes return to action on Tuesday night when Michigan comes to Iowa City. Iowa will be trying to avenge a 60-46 setback in Ann Arbor on Jan. 30.
"We've got to put this one behind us right now and we have to get ready to go," Payne said. "We didn't play them real well, but we've got them back at our place. It will be a good opportunity to kind of turn that around."