Wildcats continue to win the ‘Snyder-way'

MANHATTAN, Kan. - K-State is 4-0 and ranked in the Top 10 in the national polls all because of the intrinsic values of Kansas State coach Bill Snyder. Old-fashion ways, one might say, but they still work in today's high-tech world. Next to find out is the University of Kansas in an 11:10 a.m. kickoff on Saturday.

To the eye, they read so simple … almost generic.

To the ear, they sound so simple … almost generic.

But Kansas State football coach Bill Snyder insists that when the Wildcats have enjoyed their most success, it has come in years when the highest percentage of players dialed into the "16 Goals for Success."

Like 2011; like 2012.

Simplistic words like: commitment, unity, unselfishness, enthusiasm, responsibility, improve; generic phrases like: great effort, never give up, expect to win, no self-limitations, and so on.

Lumped together, and bought in to, Snyder summarizes, "If each player achieves each of these goals, we, as a team, will always be successful."

Snyder declines to accept invention of his pet words/phrases, but instead says, "They come from my mother (Marionetta). The foundation comes from how she raised me, and what she meant to me. How you buy into those values is who you are."

Growing up in a single-parent home in St. Joseph, Mo., Snyder said, "My mother was a stickler for having everything in its proper place and doing things right. Our apartment wasn't much, but it was always clean. It was small enough that when my area was a mess, then her area was a mess. That was always corrected."

He would add, "She worked hard. If my work ethic came from anyone, it came from my mother." Coming to K-State from the University of Iowa in 1989, Snyder said, "Did we have the ‘Hawkeye Rules For Success?' No, but I would guess that any teacher and any coach addresses those areas in their own way."

No matter the profession, Snyder said, "When you're taught how to become successful, the areas where we focus our attention are going to be mentioned, or at least some of them will be."

It was at a gathering of Golden Cats that former offensive lineman Russ Stange told how his son had the '16 Goals' on his bedroom wall. And it was during a summer day that a Kansas City realtor dropped by the football office and told Snyder that she had the '16 Goals' posted on the desk of each of her associates.

Snyder is the first to admit that the '16 Goals For Success' are no more than words on a piece of paper. Easily, he says, "They are words that pretty soon can go in one ear and out the other unless totally stressed every single day."

For that reason, not only does the Wildcat football team hear Snyder verbalizing the '16 Goals,' but they are printed on small cards to be carried at all times, and they are posted on the locker room walls, and they are a focus item on each player's playbook.

"We want them to be in front of the players at all times," said Snyder. "We don't want it to be hit and miss."

But in reality, Snyder says, "The question is whether the players abide by them and use them in their life. I don't make that happen, but they do. It's up to them whether to place an importance on these particular values. If they don't, they're just words on a piece of paper. The important thing is not the words, but how the words are represented."

The '16 Goals For Success' have never been talked about more than with last year's K-State team that was picked to finish eighth in the Big 12, but ended up winning 10 games, playing in the Cotton Bowl and being ranked No. 8 in the nation.

"Did they place a greater emphasis on them than past teams? I can't answer that," said Snyder, "but they did put a great team of emphasis on them."

This year K-State was picked to finish sixth in the Big 12. Today the Wildcats are ranked No. 7 in the nation.

It great part, the successes have come through Snyder's daily emphasis on the '16 Goals' to the point of giving tests.

"Tests are given on a regular basis, which can be as simple as to list the goals in our order," said Snyder.

That order starts with COMMITMENT because "… it unifies the whole structure." But he adds, "By and large, the set of values are all equal."

Snyder admitted that there is an occasional here we go again roll of the eyes, but he adds, "That's from a player who hasn't realized the importance. When you have a belief you don't see the roll of the eyes."


1. Commitment … To common goals and to being successful
2. Unselfishness …. There is no ‘I' in TEAM
3. Unity … Come together as never before
4. Improve … Every day as a player, person and student
5. Be Tough … Mentally and physically
6. Self-Discipline ... Do it right, don't accept less
7. Great Effort
8. Enthusiasm
9. Eliminate Mistakes … Don't beat yourself
10. Never Give Up … Never … never … never
11. Don't Accept Losing … If you do so one time, it will be easy to do so for the rest of your life
12. No Self-Limitations … Expect more of yourself
13. Expect To Win … And truly believe we will
14. Consistency … Your very, very best every time
15. Leadership … Everyone can set the example
16. Responsibility … You are responsible for your own performance

If each player achieves each of these goals, we, as a team, will always be successful

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