And make no mistake about it - Craft has big game. In 2009, he broke a school record with four touchdown catches in one game (vs. West Ouachita).
"We were down by three touchdowns," explained Craft, "and my coach (Rodney Guin) said that I needed to set the tempo for a comeback. Dak Prescott, our quarterback, and I just wouldn't give up, even though we were down by a substantial margin.
"He (Dak) hit me with a 20-yard TD pass in the first half, followed by a six-yarder and a 50-yarder on the next two scores. The final touchdown came on the game-winning pass in overtime."
Last year, Craft hauled in 36 passes for 716 yards (including seven for 102 in the West Ouachita game), good for almost 20 yards per reception, and he continued to have a hot hand yesterday in a preseason scrimmage vs. Byrd.
"I had five catches for 60-to-70 yards in the scrimmage," said Craft. "Dak was on the money; that's Dak. I know that he's going to put the ball in my hands, and that he's going to put the ball where it's supposed to be.
"My strength is getting separation off the top of my routes. I have 4.6 speed and I ran in the 4 X 100 and 4 X 200 relay teams during track season. Our 4 X 100 team, which includes Marlon Seets and Damon Gladney, went to state, where we finished around 6th or 7th."
Craft spoke about the expectations this year in Haughton.
"Everyone is depending on us to go undefeated," he said. "I've been playing with most of these same guys for a long time and we hate to lose - more than we love to win. Losing is not in our vocabulary.
"We've improved on defense in a major way. Everybody's been saying that we're weak on defense, but our D is amazing. Marlon, who plays both running back and linebacker, gets in on every tackle. He'll succeed at any position, because he can do whatever he puts his mind to. He gets us hyped; he's our vocal leader."