The streak is over - and the beards cut - now for the University of Louisville.
The Cardinals saw an eight-point lead with 4:46 left evaporate in a hurry as Memphis outscored the Cardinals 15-1 to end the game and post a 72-66 decision in the FedEx Forum.
"We beat ourselves," U of L sophomore Montrezl Harrell said. "That's about all we can say."
The Cardinals used a 6-0 run - capped by a Harrell dunk with 4:46 left - to grab a 65-57 lead. But that would be the last basket of the game for the Cardinals, who hit 25 of 63 but missed their final eight attempts.
Memphis battled back and took the lead for good on a Chris Crawford three-pointer with 1:36 left. Michael Dixon scored six straight points in the run for the Tigers.
U of L, which had just a free throw by Chris Jones with 40.3 seconds left as its only points in the final 4:46, is now 24-5 and 13-3 in the American Athletic Conference. The Cardinals and Cincinnati are tied for the league lead.
"I knew we were in trouble when we went up seven and our guys acted like a junior high kids (celebrating)," U of L coach Rick Pitino said.
Harrell scored a career-high 25 points and had 12 rebounds on 11 of 17 shooting. Russ Smith scored 15 of his 19 points in the first half and fouled out late in the game, while Luke Hancock added 11 points for the Cardinals.
The Cardinals had 14 turnovers for the game, ending a string of seven straight games with fewer than 10 turnovers in a contest.