U of L and adidas extend deal 5 years

The University of Louisville and adidas announced an extension of their partnership through the 2018-19 school year. The 5-year, $39 million deal is the third highest deal in college sports - any brand.

U of L and adidas extended a deal that was set to end after next school year for five years.

The deal will run through the 2018-19 season.

A partner with Adidas since 1998, the new agreement supplants the final year of the current deal which was to run through 2015. The new deal includes four years through 2017-18, with a defined probable additional year for the Portland, Ore. based company to supply footwear, apparel and accessories for all 23 of the university's intercollegiate athletic programs. "Adidas has been a loyal partner for 16 years and I am thrilled that we will continue through this significantly expanded agreement as we move into a new era in the Atlantic Coast Conference," said Vice-President/Director of Athletics Tom Jurich. "The synergies with the sport of soccer and our new stadium, future innovative uniform designs, and the passion adidas displays towards outfitting all of our student-athletes at the highest level nationally make this a model relationship."

The football team will have five sets of uniforms - starting in 2015 - and will have dozens of combinations. There will be three or four uniform combinations for men's and women's basketball and the deal will have an impact on all 23 sports at the school.

Throughout the agreement, Adidas will provide extensive investments in the Cardinals' athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program with scholarships for at least 20 UofL students working with athletic department leaders, and co-branding opportunities nationally and in UofL facilities, including TaylorMade equipment within the UofL Golf Club.

Here's what Bobby Petrino had to say:


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