It was a short stay at the ACC Tournament for Louisville.
The Cardinals let a 10-point first half lead and a 37-32 lead at halftime slip away with a second-half that saw them hit just 8 of 36 from the field.
U of L went 5:24 late in the game without a field goal and dropped a 70-60 decision to North Carolina in an ACC Tournament quarterfinal.
"They were the better team," guard Terry Rozier said.
Brice Johnson scored 18 of his 22 points after halftime to lead the Tar Heels. UNC used an 8-0 run to finally push ahead for good, with Kennedy Meeks coming up with some key plays despite being limited by a recent illness. The Tar Heels then went 6-for-6 at the line in the final minute of the contest.
Rozier led the Cardinals with 20 points, while Wayne Blackshear had 18 and Montrezl Harrell chipped in 14 points and 12 rebounds.
Louisville missed 15 of its last 17 shots after hitting 51.9 percent in the first half. The Cardinals were a dismal 4 of 22 from three-point range.
"They switched to zone and we went cold," U of L coach Rick Pitino said. "We had a lot of good looks but we just couldn't put the shots down."