And on Tuesday, Rick Pitino and assistant Mike Balado paid him a visit.
The U of L coaches spent time with Rowan, a 6-foot-6 shooting guard who is currently in the Class of 2016 and has inquired about reclassifying into the '15 class.
"He's a straight forward guy, not going to tell you any BS," Rowan told Scout.com national analyst Evan Daniels after the visit from Pitino. "He's very confident that I can come in and play immediately with significant minutes."
Rowan's father, Ron, told Cardinal Authority that it "absolutely does" make a difference that Pitino is making his son a prime target.
"One of the first things I told my son when we started this is you need to go to the place that wants you the worst," Ron Rowan said. "They've made him a priority for sure."
Pitino and Balado have been there multiple times and Rowan was on a visit to U of L for the regular-season finale and upset of then No. 2 Virginia.
Rowan averaged 28.5 points a game for state champion Cardinal Gibbons and is ranked as the No. 31 prospect in the '16 class by Scout.com. He also won a Class A state title last season in Pennsylvania and checks in as the No. 8 small forward in the Scout rankings.
The younger Rowan said recently that U of L, Wisconsin and North Carolina were showing him the most interest in the recruiting process. He also has offers from Pittsburgh, West Virginia, North Carolina State, UCLA, Florida, Gonzaga, UNLV, Oklahoma, Iowa State, Miami, Penn State and Florida State.
Ron Rowan confirmed the family had been looking at reclassifying.
"We have been trying to find out what path to take to do 2015," the father said. "Right now, the hurdles look too big."
The elder Rowan played for St. John's against Pitino-coached Providence in the mid-1980s and said Pitino is one of the "best coaches in all of basketball."
"His track record speaks for itself," he said. "He's a great one."