It's the cover of Sports Illustrated for Louisville quarterback Lamar Jackson.
After taking the college football world by storm in the first three weeks of the season, Jackson finds himself on the cover of the biggest sports magazine in the country this week.
SI college football writer Andy Staples was in Oxford, Miss., on Saturday night for Ole-Miss vs. Alabama but ended up driving to Louisville on Sunday for a sit down that evening with Jackson.
Two days later, Louisville has found out the story will be on the cover this week. Sports Illustrated released the cover this morning.
The cover has Jackson running down the field in Saturday's blow out of Florida State with the headline: "What. Just Happened?"
Under the headline the subtitle reads: "Lamar Jackson arrived. That's what."